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Group | Auto

Create a lower carbon car and a better life
Hongrui Auto brand official website launched
Auto website project

Project Background

Beijing Hongrui Auto Technology Co., Ltd., with the mission of "manufacturing low-carbon cars and creating a better life", integrates the research, development, manufacturing, sales, service and foreign trade of new energy vehicles and core parts, and has independent intellectual property rights of core technologies. It is a national high-tech enterprise, a Zhongguancun high-tech enterprise, a Beijing patent pilot unit, and a Beijing municipal enterprise science and technology research and development institution.

Objective: Implement the focus strategy to create super items

It is necessary to show users that Hongrui Automobile is a mature automobile brand company, and provide more in-depth information on the website to help sales. When designing a user centered experience,
It is important to develop a detailed research-based plan.

Elegant, intelligent and minimalist

1. Through color processing, main drawing creativity, layout innovation, rational layout planning and other ways;
2. The website is easy to operate and use, with reasonable content distribution, which conforms to the customers' browsing habits;
3. User centered information architecture (AI) and intuitive navigation;
4. Establish logical conversion between internal functions of the website, so that customers can enjoy the whole visit process;
5. A guide that can help to quickly find information according to user needs;

Color matching

Beijing Hongrui Auto Technology Co., Ltd
Beijing Hongrui Auto Technology Co., Ltd
Beijing Hongrui Auto Technology Co., Ltd
Beijing Hongrui Auto Technology Co., Ltd
Beijing Hongrui Auto Technology Co., Ltd

Solution to the construction of automobile brand website

Shangpin strictly checks all the designs produced to ensure the final satisfaction of customers. We hope to achieve continuous and stable cooperation with customers, realize long-term value and grow together with customers.
Beijing Hongrui Auto Technology Co., Ltd

Complete and mature full terminal adaptation scheme

Mobile devices such as mobile phones, ipads and other mobile terminals can be used to browse all the pictures on the home page adaptively and intuitively,
Picture and text display is complete, loading speed is fast, and there is no need to zoom in or out.
Beijing Hongrui Auto Technology Co., Ltd
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