In the station group system established by Shangpin website group management platform, through the information integration platform and information delivery technology, the data between each website in the website group can be shared and freely exchanged. Applications such as interactive applications and online services can also exchange data through the data bus to achieve business integration.

In the station group system established by Shangpin website group management platform, each website is managed by the station group system administrator. The website administrator of each department can manage and maintain the department's website on the platform. The content administrator maintains the content through the content management system, and the viewer accesses each sub station through the portal, All the sub stations in the station cluster are interconnected through the data bus, and the data bus provides all the sub stations BBS Forum and other application systems are integrated, and users of each sub station in the station cluster are supported by a unified user management system. The station cluster system has the following characteristics:

1. Nodalization: The station group construction platform provides powerful multi site management functions. From a micro perspective, each site corresponds to a certain theme, and has its own independent domain name, content management, and system management functions. For its managers, this is an independent site, but from a macro perspective, each sub site is an organic part of the station group, The data between them is interconnected.
2. Componentization: The station group construction platform provides a very complete component system - page components, which can form page components from different functional modules. All websites built on the platform are composed of page components. General website designers and maintainers can complete most functions by dragging page components onto the page. It greatly reduces the difficulty of website construction and makes WYSIWYG website construction a reality.
3. Servitization: The functions provided by components are generally limited to original and relatively simple operations. If more complex functions need to be completed, it is not enough. Therefore, the station cluster construction platform processes these complex functions into a series of services to provide users, including forums, mail RSS Information collection. In this way, users only need to call these services to use them.
4. Information integration: Shangpin website group management platform provides information integration services, so integrating the information of different website systems within the organization is also a standard service provided by the platform. The station group construction platform uses a centralized way to grab information from subordinate websites for integration to form a superior master station.
5. development: The station group construction platform is based on open Java EE Technology and multi-layer architecture can easily expand the station cluster structure, make it penetrate into the business system, and provide the processing function of business logic. At the same time, page components can be expanded freely, and users can add their own developed page components to the component library through the component management system.