Now many large enterprises have many subsidiaries, and subsidiaries have their own websites, so in order to facilitate unified command and management, only Website cluster construction Although the website construction process of the station group is similar to that of the general website construction process, how to optimize the large-scale station group website? After all, a website has made the webmaster headache.
First, establish a key vocabulary.
In website construction, website production companies build websites from all walks of life, so the keywords are generally not too in-depth, and each industry will involve a little bit, and only large customers can build a more in-depth key vocabulary.
For these key words, we can collect some keyword lists from the customer's needs, from Baidu related search elements, Baidu drop-down, and some webmaster tools. Therefore, large-scale databases should be as comprehensive as possible to meet the current needs of users and the potential needs of users in the future.
Second, external chain construction
For some website design companies, site group link trading and friendship link are the most convenient tools to achieve. Moreover, they are customers' websites, so it doesn't matter whether the quality is good or bad.
While the site group is its own website, so the link operation is relatively easy. The link buying and selling is generally to spend money to find people to buy links in batches. However, since the Baidu Lvluo algorithm came out, there are fewer links to buy and sell, thus increasing the management of friendship links.
For the site group, you can use the optimized link platform to directly manage the friendship links of all websites. Of course, through the optimization of this tool, you can also directly see the links of each website, whether there are links to this site, Baidu's collection, snapshots, home page location, Baidu's weight and other information.
Third, SEO effect monitoring and ranking monitoring
If it is a website, you can directly record the data of the website into a table. However, when the business of website optimization becomes more and more, this method is not enough. So if you want to know the SEO situation of the customer's website in a timely manner, you should use the optimized tool to operate.
If you manage a website uniformly, you can clearly see which websites have lowered their authority. For those whose snapshots are slow and less included, you can first check the situation of her friend chain. But if your website uses an optimized friend link portal, you can intuitively see which website has affected the SEO data of the site.
Finally, the software can also generate a TXT and report, and the data of SEO will be clear at a glance. Therefore, in the construction and optimization of the station group, only a unified data tool can make the website better managed.
