The real popularity of full-time website planners in China was strictly in 2002, and website planning was successful Website construction One of the key elements of success or failure. Previously, more technical talents (software project managers, website artists, etc.) took up this position. With the improvement of China's Internet environment, the high competition of websites has highlighted the position of website planning. We can see that 90% of many truly leading website platforms have one feature - clear and reasonable website planning ideas, friendly interface, and strong website marketing; Therefore, professional website planning is one of the important conditions for the success of future websites.
In the future, website planning shows the following trends:
1. Professional website planning talents with market/sales awareness and solid technology become popular
Website positioning determines the width and depth of website planning ideas, website customers determine the thinking form of website planning, website pages and procedures determine the expressiveness of excellent website planning ideas, and website marketing/sales once again verify the level of website planning; If you need to go deep and apply the idea of the above sentence, you must have a combination of marketing, sales, and solid technology. This composite website planning talent is an indispensable human resource in today's big website brand competition. With the country's opening of e-commerce in 2001, it will take more than five years for this kind of talent to really mature; However, due to the growing number of websites, the competition of excellent websites is becoming more and more difficult. Such talents will be generated from the talents engaged in website sales, market and technology within five years. In the case of low competitive strength of websites at present, the transformation of technical talents is the current status of website planning, but the transformation of talents focusing on market/sales in the future, Only in this way can website planning be truly promoted to specialization.
2. Cultural concepts are fully infiltrated into website planning practice
After several years of development, website competition will rise to the level of "cultural competition" from technology competition, platform competition and current market competition.
From a historical perspective, economy can promote the development of culture, while culture can determine the trend of economy and politics;
From the perspective of website management, good website management can promote the continuous gathering and communication of website customers, and gradually establish a culture centered on website or website industry or website nature; However, the establishment of website or network culture can drive the transformation of website from quantitative change to qualitative change, and can form a "Matthew effect", which will have a catalytic effect on the comprehensive aspects of website capital operation, market operation, technology operation, human resources operation, etc., and make the website operation truly successful.
3. Ergonomics will prevail
Ergonomics, also known as Ergonomics, is a science that humanizes technology and is about the harmonious relationship between technology and people. That is, how to make the development of technology revolve around the needs of people, take people as the starting point of product and environmental design, make its performance, color, etc. better adapt to and meet the physiological and psychological needs of human beings, so that people can work more safely, conveniently and comfortably, and work more efficiently. Its research methods and evaluation methods involve many fields such as psychology, physiology, medicine, anthropometry, aesthetics and engineering technology.
Ergonomics has penetrated into every part of our lives, such as drinking cups, toothpaste, computers, etc. Ergonomics is more conducive to optimizing product sales. From the perspective of professional website planning, we need ergonomics to help us make the website platform easier to sell to target customers. In the future, ergonomics will improve the website in the following aspects:
Humanization: through guiding text language, graphic language, personality interaction and other ways, make the website platform more conducive to customer browsing, so as to attract and retain customers.
Convenience: the website is easy to operate and use, the content distribution is reasonable, and it conforms to the customer's behavior habits.
Logicality: The overall website planning process is in line with customers' psychology, and on the basis of full analysis of customers' industry characteristics, a logical transformation between the internal functions of the website is established, so that customers can enjoy the whole visit process.
Scientific: The planning and positioning of website columns are scientific, which not only fully represents the intention of the website, but also can fully mobilize visitors to continue clicking and guide customers to buy products.
Controllability: The website must comply with the company's business rules in terms of establishing customer behavior permission control, and generate different permissions according to different customer types.
Interactivity: establish an asynchronous communication system (help center, message board, operation guide...) to facilitate communication between customers and websites; Establish a synchronous communication system (instant chat, telephone feedback...) to achieve the goal of instant two-way communication.
Interface friendliness: Psychology shows that a suitable interface has an obvious effect on improving customers' click desire and impression index. The website interface is an important carrier for customers to communicate with the website. In this regard, website planners need to cooperate with website designers.
But the way of thinking ensures that you do the following:
a. Does the same interface object have consistent and continuous behavior?
b. Are various prompt messages simple and clear?
c. Is the color unified and coordinated? Did you avoid using too many colors at the same time?
d. Is the text concise and focused? Is the font, size and type appropriate?
e. Is the dynamic and static processing of interface objects appropriate?
f. Is the layout reasonable, concise, coordinated, beautiful, and the picture balanced?
