Baidu crawls the website data layer by layer through navigation. The importance of the navigation bar is that website navigation usually appears at the top of the website, which is the first choice for search engines to crawl, and is given a high weight value. Therefore, the traffic weight value can be transferred to the directory page when the navigation bar is optimized. From the perspective of visitor experience, it can guide users to reach relevant channels and columns more conveniently and quickly. The navigation design should be carefully considered. The clear navigation system is Website Design And has a significant impact on website information architecture and user experience. SEO has increasingly become one of the factors to be considered when designing navigation bars.
From the perspective of users, the website navigation bar needs to solve two problems?
1) Where am I now?
Users may enter the website from any internal page, sometimes from the home page. After clicking multiple links, users have forgotten how to get to the current page. The navigation system should clearly tell the user which part of the overall structure of the website is now. The unity of the page design style, the use of breadcrumb navigation, and the highlighting of the main navigation system's current category all help users to determine where they are now.
2) Where are you going next?
Sometimes the user knows what he wants to do, and the navigation design of the page should tell the user where to click to complete his goal. Sometimes users don't know what to do, so website navigation should give users the best advice to guide users to the website goal completion page. Reasonable navigation and classification names, relevant links in the text, buttons that guide users to put products into shopping carts, relevant product recommendations, website maps, and search boxes in the site all help users click to the next step.
From the perspective of SEO, the website navigation bar should pay attention to the following points?
3) Website navigation, rational use of H2-H3 tags
In addition to the special SEO single page optimization, there will be multiple H1 tags. Generally, each independent page of a normal website basically contains only one independent H1. So when designing the navigation bar, you need to reasonably allocate the tags H2-H3 to the corresponding columns, so as to increase attention.
4) , Website navigation contains keywords
Generally speaking, website navigation usually includes core keywords and long tail keywords. In order to make the page look simple and beautiful, we usually just choose a keyword to replace it, and use the Title tag to express complete keywords.
Of course, it is worth reminding here that some enterprise sites put keywords on the website navigation to increase the density of a certain keyword, while removing hyperlinks. Although this is a strategy, it is slightly suspected of cheating.
5) . Avoid conflicts between content pages and website navigation keywords
The anchor text in the site is set by every SEO staff, but here we often ignore a small detail. Generally speaking, search engines are used to recording only the first anchor text keywords of a link.
Based on the retrieval order of the search engine, from top to bottom, from left to right, if the keywords appear in the navigation bar, try not to give the same anchor text to the link on the content page. You can use semantically related words.
6) Use navigation to break through keyword ranking
If you have been in the SEO industry for some time, you will find a problem that how to rank a word with high keyword popularity cannot be improved. At this time, you can actually make full use of the high weight of website navigation to write the content page into website navigation.
Generally speaking, your keyword ranking will improve after a certain period of time.
7) Whether nofollow is required for the "home page" of website navigation
If you are careful enough, you will find that in some big websites, some people use the nofollow tag to block the "home page" entry in the website navigation header. What's the use of this?
In fact, the reason is very simple. It represents that the webmaster does not give priority to the keywords on the home page of the website. In simple terms, the home page does not contain popular keywords, which are commonly used strategies of some special types of enterprises. The column page near the home page or the product center is the place of priority. This strategy can be selected according to the situation.
Summary: Website navigation is an important part of a website, which can give consideration to user experience and facilitate user browsing. It is also very important for search engines. Search engine spiders will first get information from the navigation when crawling websites, so the design of website navigation has a certain impact on website optimization. An excellent navigation is absolutely easy for users to read and understand. For many novices, they really don't know where to start the layout of navigation, because they don't know what users care about and don't have a reasonable data. Instead, they rely on guessing. In addition to the navigation layout, the layout of website content is also very important.
