Website production There should be a clear division of labor and positioning. What is the purpose of enterprise online website? This point should be clearly positioned from the very beginning of the website launch. Many enterprise websites want to do marketing, but they prefer to put leaders' photos and speeches on their valuable home pages, From the perspective of marketing, from the home page to the past, if there is no authority in this regard, then if the enterprise website is a marketing type, it should focus on products and user experience, and the other secondary pages should be placed on the secondary pages, so that the most important home page shows the most important content, which can achieve the purpose of enterprise website marketing.
The contact information of the enterprise website must be comprehensive and timely. The contact information on many enterprise websites is really not good. In addition to putting the contact information on the enterprise website in the form of pictures mentioned at the beginning of the article, there are many small details that need attention. For example, many enterprise websites like to pop up chat buoys to let users click on direct communication. In fact, most of the chat buoys are difficult to communicate immediately, Few corporate websites guarantee 24-hour customer service online. If this is not possible, it is a fiction. Also, some websites constantly prompt visitors to contact me, but after clicking, the words "Please leave a message if you have any needs for the website" let users leave their contact information, questions, etc. I think that few people will do so today when personal privacy is important. Now there are many ways to contact, including mobile phone, fixed line, email, QQ number, WeChat, etc., while some enterprises have only left a 400 phone number. Since it is a marketing website, why not leave more contact information to facilitate communication between different users and relevant personnel of enterprises, such as QQ, WeChat, which are direct and effective, Many enterprises ignore this!
Although Internet+has become the general trend, many small and medium-sized enterprises have launched websites and started the online marketing mode, their sincerity is doubted. When they open their websites, they find that there are many small details that make people feel uncomfortable. For example, when I recently opened the corporate website of a friend's company, the contact information of this website was put on the website with photos. For users who want to contact by phone, they can't copy it. They need to enter numbers one by one. I wonder whether all users have such patience. In fact, many enterprise websites are more or less deficient in small details. If they are improved, websites will be of great help to user experience and search engine optimization.
In the promotion process of enterprise websites, website content construction and promotion are in an imbalance state. There is such an enterprise website that paid special attention to the content construction of the enterprise website at the earliest. Since the website was launched, it was guaranteed to update one or two pieces of content every day. After optimization for a period of time, there was no effect. So, we found a third-party marketing company to do network promotion, and spent tens of thousands of yuan every month for promotion, and immediately saw the effect. So, This enterprise website began to be keen on paying for promotion, while ignoring the website content construction. According to relevant data feedback, "the effect is very good!" Compared with traditional media promotion, the cost of online promotion is much lower. However, the role of the enterprise website, which is keen on paying but neglected, has not maximized the role of the enterprise website. Since "big money" has become common, Why not build your own website better? Many enterprise websites have this problem more or less. They are either stingy and update their website content, or even copy many content directly from other related industries. They are either "generous" and spend money on bidding and news marketing, but pay little attention to the construction of the website itself. In fact, the real enterprise website and enterprise promotion should be in a balanced relationship. Paid promotion can quickly see the effect, while website SEO optimization is a slow work, which takes a year or more to see the effect. Compared with website optimization, blind payment will cost a lot of money, while the latter can rely on the influence of the website, Spend little money to see big benefits.
In a word, enterprise content construction and external promotion should be in a balanced state. The two are complementary. For example, through news channels, users can know the existence of enterprises. A short news report cannot cover all the contents. This requires that enterprise websites provide enough content for users to further understand the enterprise. Similarly, Users are very interested in the enterprise when they access the enterprise website through some channels. They want to know about the reputation of the enterprise through the network. However, the regular news release, promotion in the library, encyclopedia and Q&A of the enterprise just make users further trust the enterprise.
