With the development of the Internet, more and more small and medium-sized enterprises are engaged in the ranks of "Internet+", and the production of a website has become the standard configuration of Internet+. Some small and medium-sized business owners have a good sense of foresight for Internet marketing, so when building a website, they want to build a marketing website. Traffic orders roll in, and the website becomes a salesperson who stays on duty. The original intention is very good, and there is no wrong choice, but in the specific operation, it is often unsatisfactory, and enthusiasm turns into a rotten project.

 

 

The reasons are often the following. To sum up, SMEs need to avoid these pitfalls when doing marketing websites.

 

1、 No supporting promotion and operation resources

Some small and medium-sized enterprise owners choose to do website promotion by themselves. At first, they are ambitious and think they know all kinds of website promotion routines. But if they really start, they find that the routines are too deep. Finally, they can't go deep enough to achieve the desired effect. This is to belittle both the strategy and the above two levels.

There are three elements to really do a good job in website promotion and operation: first, talents, professional personnel, and second, money. Without input, it is difficult to have good output. This money does not have to be a lot, but it needs to be conscious of spending money. I always want to trap the white wolf with my bare hands, and finally I am delayed. The third is patience. Everything has its own laws, and it can't be achieved overnight. It is only in the legend that we can reap what we sow today and reap tomorrow.

 

      2、 Asymmetric information, wrong website building platform or company selected

Many small and medium-sized enterprises have some knowledge of website promotion, but they are not professional. Therefore, some station building companies often take advantage of this information asymmetry to exaggerate the product functions and values, and promise various traffic values all over the world. Yesterday, I accidentally found a website building company which is known as a whole network marketing platform. The website said:

Most of these selling points are packaged, and their footholds are very weak. For example, the so-called promotion of the nine search engines is actually a webmaster tool that accesses these search platforms, submits page links to these search engines, and strives to include them. It is not possible to rank keywords on these platforms, and then expose them in front of netizens, bringing about clicks. Search inclusion is the premise of keyword ranking, but the difference between the two is sometimes no less than the difference between a seed and a big tree.

In addition, the regional promotion of 600 city enterprise sub stations is actually the website of some agents developed by the site building company in various places. The overall package is local city sub stations, which seems to be a network alliance, but in fact it has nothing to do with the website promotion of users. For one thing, users' websites can't be promoted on them. For another, visitors to these websites have no relationship with the target group of your website. Even if there is traffic, it is also invalid. Such traffic value is very low.

The so-called WeChat marketing and online bidding lead flow are just selling points of packaging and have no actual product value.

When small and medium-sized enterprises choose a website building platform or company, they'd better search for word of mouth, see how others comment, and then decide.

 

Information source of this website Shangpin China Website Construction Company :  //ihucc.com , Beijing website design, Beijing website production company