1. Selection of main keywords in website construction
Among the keywords of website construction, the first is to select the main keywords for setting and layout. Especially in the setting of website title, keywords and descriptions. In addition to selecting industry words, the main keyword can also select popular expansion words according to the needs of the company. For example, we are a company providing website construction, and the main keyword we choose is website construction. The expansion word can choose Guangzhou website construction, website construction company, etc. The expansion word selection of the main keyword should be related to the industry, and the search index should be more. The main keyword can be selected from the following methods:
(1) Related Search
Each search engine has related search, mainly including search engine drop-down box, bottom related search and related keywords of question and answer platform. For example, if we search for the keyword "website construction" in Baidu, we will see keywords such as "website construction company", "which company is good for website construction", "website construction introduction" in Baidu's drop-down box and bottom related search. We can select 3-5 main keywords with the largest amount of search.
(2) Competitive website
In addition to the above two keyword selection methods, you can also select keywords through competitive website analysis. For example, when searching for "website construction", we can see many enterprise websites, and we can analyze the keywords of their websites according to the top 30 websites, so as to determine the keywords suitable for our website.
(3) Search Index
The search index of the same keyword in different search engines is different, while Baidu is our commonly used search engine in China, and Google is more common in foreign countries. Therefore, we should choose according to the customer group faced by the website, or integrate the keyword in the search index of each search engine. For example, when we search for "website construction", the Baidu index of this word is about 1000-2000, while the index of 360 search is about 1600.
2. Long tailed words
In addition to the main keywords, website construction also needs more long tailed words. The ranking of main keywords takes a long time and is difficult. However, long tailed words are relatively easy to rank, and some long tailed words can also become accurate customer sources. So, how to choose long tail words?
(1) Related Search
In addition to the main keyword, long tailed words can also be selected through relevant search, as shown in the figure below.
(2) Keyword mining tool
There are many keyword mining tools. You can mine long tail words from the most commonly used webmaster and love station tools. There are many keywords mined by mining tools, and we can't use them all in the website. At this time, we can select long tail words with high search index according to the analysis of competitive websites. If the website has geographical restrictions, you can choose regional keywords, such as "Guangzhou website construction", "Huadu website construction", etc., so that customers are more accurate.
After selecting keywords, we should always check which keywords are the main sources of website traffic, and then analyze, optimize and modify them, so that the website can quickly get rankings.
Information source Shangpin China : //ihucc.com/ , Website production company, website design company, website construction company
