When optimizing a website, we will first analyze keywords. Generally, webmasters look up the daily search volume of keywords from the Baidu index. If the search volume of Baidu ranking optimization is large, it means that this keyword has a good flow. Then, in order to enrich our website keywords and not miss every customer, we must select keywords, Analyze the potential keywords existing in the website. It is mainly about the seven steps of selecting keywords for website optimization:
Step 1: Expand the definition of core keywords
Rich Chinese vocabulary How can a word expand a lot of related words, such as "ticket" can be expanded into "ticketing, booking, tickets, monthly tickets". Then it can continue to expand through the industry and business terms, such as "bus monthly tickets, concert tickets". Secondly, you can also expand by region name and character name, such as "Beijing bus monthly ticket, Jay Chou concert ticket".
Step 2 Expand keywords from the perspective of customers
Transpositional thinking is often used in online marketing planning. This principle can also be used in selecting keywords now. It is also important to confirm keywords from the perspective of customers according to the feedback of customers and sales personnel.
Step 3 Use the keyword tool
It is also a good way to use the tools provided by search engines, such as Google's keyword tool, Baidu's bidding ranking index, etc.
Step 4 Long tailed words in keywords
Long tail words are often the most effective keywords. For example, the conversion rate of "Jay Chou concert tickets" is not as high as "buying Jay Chou concert tickets, Jay Chou concert ticket prices". In practice, long tail words are often ignored.
Step 5 Mining Log Files
After the website has been optimized and run for a period of time, the analysis of traffic logs can often find that some visitors have not entered the website through the keywords designed at the initial stage of the website. These unexpected keywords are also noteworthy highlights. Grasping these potential words can also greatly improve the website traffic
For many enterprises or individual webmasters who have done so, it is self-evident that selecting effective keywords is important for a website, but it is not easy to choose effective keywords. We need to understand not only our industry characteristics, but also the keyword algorithms of Baidu and other search engines, Finally, we also need to know the keywords entered by users in the search process.
Step 6 Refer to keywords of competitors
The websites of excellent competitors are sometimes the best keyword consultants. In the same industry, generally effective keywords are relatively fixed. You can refer to the keyword production list of competitors' websites for analysis, and finally form your own keywords.
Step 7 Determine core keywords
The name of each product is a core keyword. For example, the core keyword of "train ticket, plane ticket, stock" is "ticket". First, determine the core keyword to ensure that the theme of the web page will not drift. If you can't find the core keywords, you can learn more from the websites of your peers, or taste some existing web pages?
Information source Shangpin China : //ihucc.com/ , Beijing website production, Beijing website design, Beijing website construction company
