Haidian website construction --How to create a website UI design?
Visual perception plays a key role in our interaction with the world. On the basis of the visual impression, we make decisions to establish our personal view of the environment. Considering the power of visual perception, not using it for your network business will be an important omission.
Online entrepreneurs spent weeks or even months improving their websites and products. In order to succeed, they visited various activities dedicated to trends and personal brand development. But the result is still unsatisfactory. So why? Why did your competitor win the customer's attention, but you didn't? Is it because you didn't forward this chain message to 10 friends several years ago? No, the reason is much simpler than you think. One of the main problems you need to solve when dealing with a significant reduction in the number of website visitors is the user interface.
Introduced the importance of website UI design
When visitors visit your website, the first impression of your business will be generated. This impression will greatly affect their decision on the future of your business.
Let's analyze this process. When Internet users click a link, a website will appear on the screen. This person can immediately answer the following two questions:
Haidian website construction -Do I need this website?
If the products or services you provide meet the needs and expectations of visitors, they will have the opportunity to browse your website and end up checking it out, or at least add it to your favorites for later check out. However, if the answer to the second question is "No, I don't know", then you must have lost a potential customer.
The market is full of attractive quotations, so users do not have to continue browsing an unattractive website. In most cases, a negative first impression will not lead to buying or giving up. This is basically a bad experience for both the customer and you.
How do you solve this problem and let visitors stay and enjoy your website? In this article, we have listed the top tips for building the best user interface website design and collected templates for the most successful applications.
Visual hierarchy has an impact
In order to attract the attention of visitors, you should work hard on the way to present every idea contained in the interface. Emphasize every part of the information, from the most important and general facts to the specific information required by interested customers.
Put larger elements in focus, whether they are text or graphics. Let the user first identify the main idea of the web page, and then proceed to more specific details. It will make your web interface design look better and keep your visitors' attention longer.
This is about color
Choosing the right color scheme for your website is not as easy as it seems. First, it needs to match your brand message. For example, it is wrong to design a car rental website as bright pink. The psychology of color perception must also be taken into account - we mean not only the main color of your website, but also the color of each element. With the help of color, you can draw lines in each element hierarchy and divide the web page into smaller parts.
Try adding as few shades as possible to your color scheme. Make it look calm and natural. Don't overuse contrast: only for attention. Note that darker colors are often considered "heavy". Avoid using them, or use them only to emphasize the most important things.
Optimize each element
Each button and field should be easy to find and click. If we are talking about an important contact button, it should not be hidden under a lot of text or pictures. It cannot be small or colored in an unrecognizable shade.
The size of each button should allow easy cursor placement and drag and drop or other operations. Use bright colors to emphasize the button and its importance. Make the button "hot": for example, red is responsible for quickly identifying and awakening a sense of urgency. Place navigation fields at the top of the web page to simplify the search. Continue to improve interaction.
Use unique images
We all know that the Internet is full of pictures of kittens, beautiful scenery or office routines. However, because each business is unique, it is unacceptable to copy content or add standard pictures to your website if it infringes the author's rights. You need to customize photos or buy them from the content platform. Whatever you choose, you must be unique.
Select photos that attract random visitors and interested customers. The graphics you choose need to highlight your business details and strengthen your position.
Understand customers' wishes
To get the best results, you need to have a clear understanding of what these results should look like. The same is true of tourists' wishes.
Make sure your website layout helps customers understand each new step. Make the checkout button easy to notice and touch. In addition, let it direct customers to complete the purchase. Each button added to the web page should match its specific purpose. When your visitor needs to make a serious decision (such as ordering services or paying), ask for additional confirmation. Let the elements of the interface play a special but obvious role in the process.
Binding similar elements
If there is a reason behind partitioning elements, fragmentation is cool. If not, it is better to merge or merge similar objects to simplify user perception.
Use similar fonts and types for related content. Avoid comparisons when providing similar information. This step will help users perceive data consistently, thus improving their impression of your website.
Keep it simple
Tourists hate to deal with 99 forms, including questions about their grandmother's first love. If you really want your visitors to visit you, add as simple a form as possible to your website interface. For example, you can simply ask for an email from a potential customer and then gather more detailed information when discussing a transaction.
By simplifying the form, you can not only make your website look more organized, but also let your visitors see when you care about them. Ask yourself: Which is more important for you to collect general information about hundreds of users or get acquainted with 10 of them?
Define the customer's journey
In order to improve the interface, you must observe your website through the eyes of customers, review their steps, and see the full picture of their experience.
First, make sure that the click and slide and drag and drop functions work properly on all devices. Quite a few users will visit your website through mobile browser, so provide them with a comfortable environment.
In addition, you should make decisions based on your target audience. If you know that most of your customers prefer to use computers to access your website, then improve mouse movement and apply key commands. Every movement from one element to another needs to be fast and seamless.
Consider portfolio
The user interface is a complex combination of images, text, and fields. Each element must add the whole picture and meet the tourists' expectations. Coordinated interactions between elements will result in the desired results.
For example, if you publish high-quality pictures on your website page without detailed description, you may lose some users. At the same time, if your text is too creative, does not contain simple words, and cannot be indexed by Google, you will lose your place in the search results. Therefore, please remember that excellent website user interface design also needs to work closely with the user experience, professional text and the overall atmosphere of the website.
Standards followed
As mentioned above, uniqueness is important. However, it is also necessary to follow the existing model.
When building the UI, don't try to surprise the customer. For example, if you work on an e-commerce website, put the user information in the upper right corner. Use the product list and place the Add to Cart button to the right of each sale object. Update each product description with photos and add options to see more information when you click on the product. Add an Up button to simplify the user's journey and enjoy the results.
This article comes from: Haidian website construction
