As we all know, in the new media era, people will rack their brains every day to create personal IP. So, do we also need personal brands for SEO personnel?
Before answering this question, let's first understand what elements a personal brand should have!
To build a personal brand, you need to have the following three elements:
Expertise: It mainly shows the value of the content you provide on industry specific issues.
Credibility: How many customers, industry experts and fans have recognized you.
Authority: how to build your influence in the industry and how important it is.
If you have the above three abilities, then the answer is yes. From SEO, you certainly need a personal brand. So, do SEO personnel allow the natural growth of personal brand words, or need to further promote its search volume?
If we study this question deeply, we should have different standard answers for everyone, mainly in the following two aspects:
The SEO project is progressing smoothly: when the inclusion, keyword ranking, and effective target traffic are steadily increasing every day, creating a personal brand is not an urgent need.
The progress of the SEO project is not smooth: the collection is slow, the keywords are not ranked, the external chain resources are scarce, and even the long tail keywords have no traffic. At this time, you need to consider how to improve the website weight through personal brand words.
So, how should SEO personnel build their personal brand?
1. Select appropriate advertising channels
① Paid promotion: Weibo can use fantong for targeted promotion, Baidu SEM can do bidding, and today's headline ads can also be used.
② Non paid promotion: Zhihu's Q&A, today's headline Q&A, Douban Group, etc.
③ Make high-quality content: use high-quality content to contribute to websites and WeChat groups of major new media platforms, such as short books.
2. Make friends with experts
Most experts have their own circles. You need to pay to join without hesitation. Comments, forwarding and promotion from experts will make you quickly attract attention in the industry. So, what problems will personal brand solve for you in SEO optimization?
1. Weight increase: The steady increase in the search volume of brand words, as well as the ultra-high click rate, will make the search engine favor this site more.
2. Increase of backlinks: If you are a celebrity in your industry, some of your views and articles may become a meaningful reference for Xiaobai. No matter from social media or websites, there will be a large number of external links pointing to you.
Conclusion: There are still many impacts of personal brand on SEO, such as the exchange of friendship links. When you decide to make a personal brand, you should not be stingy with your promotion fees, and at the same time, you should not be shy about communication.
3. Select the appropriate platform according to the industry
The target audience groups in different industries are different. For example, SEO's user groups are not in Weibo, Zhihu, Douban and Today's Toutiao, but mostly in WeChat and QQ groups.
This article comes from: Dongcheng website construction
