Website keywords are the core of SEO optimization. The selection of keywords will directly affect the promotion effect of website optimization and the value of the website. The following points should be paid attention to when selecting keywords:
Considering the user's search habits, not the enterprise name or product name, especially for a new product, when no one knows the market, no one will naturally search for this keyword, so when selecting keywords, you should first analyze which keywords your target group will search for in the search engine, You should choose keywords that are relevant to your product and can help your sales.
Small and medium-sized enterprises must not use their own company name or brand as the main keyword, because many people in your target group have never heard of your company and brand. Small enterprises do products. For small and medium-sized enterprises, customers generally understand your company and brand through products and services. Therefore, if the website keyword is set to company name, Can not achieve good marketing results.
Keywords should not be too long, too long keywords are rarely searched; The number of hits should not be too hot. The more people who search with too many hits, the more intense the competition will be; At the same time, keywords should not be too unpopular, and there will not be many people searching for the unpopular keywords ranking first. For details, please refer to the keyword visits in the "Baidu Index".
When encountering popular keywords, it is better to add geographical restrictions in front of or behind the keywords, such as "plastic steel doors and windows". The keyword competition is very fierce, but "Changsha plastic steel doors and windows" is easier to do. Moreover, if you do business with geographical restrictions, it is not meaningful to search your website elsewhere.
The number of keywords in the title should be between 1-3. Unless the fourth and later keywords are relatively unpopular, adding multiple keywords in the title is meaningless and will affect the ranking of the main keyword.
