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[Beijing website production] Internet marketing: unlimited potential of news articles

Date：2012-10-27 Source: Shangpin China Type: website encyclopedia
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Unlimited potential of news soft articles in network marketing

News soft articles, Gu Mingsiyi, are articles with advertising nature on major portal websites. It is characterized by high credibility. While effectively promoting the website (product), it can also bring high-quality external links to the website. In recent years, with the development of the Internet, news articles have attracted more and more attention from the industry, including Beijing website production Companies, online shopping malls, group buying websites, L-carnitine and other fields are widely used. Let's first understand the characteristics of news articles.


Export high-quality outer chain

High quality external chain has always been the pursuit of webmasters, and news articles have this advantage. It can be said that news soft articles have become the most advanced external chain platform, so it has also become the main means for some popular fields to improve the weight of their own websites. The external chain of news articles has the following characteristics:

1. Since it is an internal and external chain published on major portal websites, the weight transmitted by it is easier to be recognized by Baidu.
2. The reprint rate is high. The content of portal websites is the source of many websites. Even large portal websites often reprint each other.


Improve brand effect

By virtue of the authority of major portal websites, users can easily accept websites. Some L-carnitine websites make use of this to improve the trust of users.
Put the soft news articles published on major portal websites on the home page in the form of links, so that customers can more easily have a sense of trust in the website when browsing. As the L-carnitine industry lacks security, this is a common practice of most L-carnitine websites.


Seize popular keywords

Due to the high weight of portal websites, its internal pages are easier to get rankings on some popular keywords. Search“ High end website construction ”As can be seen from the above figure“ High end website construction ”The fourth, sixth, eighth and tenth in Baidu's home page ranking are news pages. These news pages are promoted by the same website. In addition, its website itself ranks third, that is to say, it occupies five positions on the home page. What is the concept that accounts for 50% of the resources on the search homepage? Admittedly, there are many Baidu auctions for L-carnitine, and perhaps the final traffic will not be very prominent. What if we use this search result in other fields? I believe you can definitely understand the value of it.

Seeing this, you webmaster friends may have a question: the weight of the portal news inner page is really high, but it will never be so outrageous, such as L-carnitine, which is a competitive keyword. It is unreasonable for a single news inner page to get such a good ranking! Don't worry. Please continue to look down. Next, the author will analyze how to reproduce this "L-carnitine case".


A large number of keyword overlays

Click the Baidu snapshot of a news article on the home page of L-carnitine, and the following figure is a screenshot of some content in the main body.
In the figure above, we can see that there are more than twenty or thirty times of“ High end website construction ”。 If this happens on personal websites, we believe that the results are well understood. It is precisely because of the weight of the portal website and its daily updated content that keyword superposition is nothing to them. Due to the weight of the inside pages of large portal websites, the effect of this keyword superposition is quite stable. These news soft articles rank stably on Baidu's home page and have been maintained.


Add external links to news soft text pages

If you want to seize the ranking of popular keywords, it is not enough to rely on keyword superposition alone (depending on the popularity of keywords, this article analyzes Beijing website production It is a popular keyword). If the keyword is unusually popular, it is also necessary to add an external link to the relevant news soft text page.
From the above figure, we can see that Yahoo has recorded 135 external links on this news soft article page. Obviously, these are all for operation. The team has made their news soft articles into a huge sprocket system. For teams that have the conditions to publish a large number of soft news articles, this operation method is highly referential. What if there is no condition to release news articles on a large scale?

The answer is very simple. You can use group sending software to add external links for these news articles. Because it is a link of portal website, its survival rate is higher. Portal websites have a high weight, and the external chain provided by groupware cannot affect them. For some keywords that are not very popular, it is enough to use group software to increase the weight of news pages, and the effect can be seen soon. (Note: The author only provides some opinions here, and does not recommend this practice, you know)

News soft articles can not only bring high-quality external chains and brand effects to the website, but also seize the ranking of popular keywords. Its potential value is definitely worth trying by webmaster friends. At present, the price of news articles in the market is as follows: about 100 yuan per article is charged by large portal websites (news sources), and about 50 yuan per article is charged by local portals. Maybe some webmaster friends will feel expensive, and the author will provide you with a benefit here. All friends who join the QQ group 180321240 of the "Union Station Group" can exchange 5 to 50 articles within the page for a large portal news article according to their website weight. Similarly, in the QQ group of "Union Station Group", you can also use the internal anchor text, friend chain, news soft text and other methods to exchange the internal anchor text, friend chain, news soft text and other resources with group friends. Each webmaster in the group has rich website resources, which can also make you break away from the shackles of publishing outside the chain on the third-party platform to the greatest extent. This is a free platform with unlimited resources. Welcome all webmaster friends to join. For the concept of "joint station group", interested friends can search the article "You can also own the station group with unlimited resources" to learn about it.


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