The reason why soft text marketing can affect the travel desire of potential consumers is that soft text has various forms, better credibility than hard advertising, rich information content, and the appeal of words. Various forms
Soft articles are easy for potential users to accept by using explosive, novel, funny and impactful titles, news, forums, blogs and other media, as well as experience sharing posts, entertainment gossip posts, technology exchange posts, and reprint posts.
Better credibility than hard advertising
In this era of advertising frenzy, when TV, newspapers, websites and other media are opened, the first thing to come is advertising. People are tired of advertising and psychologically doubt the credibility of advertising.
Also, in Chinese communication habits, news represents authority. News is often spread through newspapers, television and other media, representing the official and mainstream voice.
As the soft advertisement looks like news, it can, to a certain extent, use the influence of news and the public trust of people to the media to achieve the purpose of publicity.
The appeal of words
Although pictures can shock people, attract attention and have more visual effects, simple pictures or videos have no appeal and durability of words.
With pictures, under the influence of the penetration and appeal of words, the soft text can be given a more touching, lasting and influential communication.
With the popularization of the Internet and the increase of the proportion of Internet users among tourists, the promotion of tourist attractions and tourism products can fully achieve greater effect and value through the promotion of Internet soft articles, especially the successful application of soft articles in combination with news and events, such as F4 topic integrated marketing, FEA network integrated marketing, etc.
As a virtual space, the tourism online marketing soft text has certain concealment, forming a "no self realm" in marketing. "I" refers to the manager or service provider of tourism products. The "selfless realm" here is to let consumers think that this is a personal act of netizens without behind control, rather than advertising and marketing of tourism product managers or service providers. Let consumers "look at things" word of mouth, achieve good reputation, attract tourists or cultivate potential consumer groups.
Rich information content
Ordinary print or media video ads give most of their time and space to pictures and videos, and the information that really reflects the product is limited. Soft text makes up for this deficiency through the supplement of words, especially the introduction of the history, culture and characteristics of the scenic spots. The effect of words is better than that of videos and pictures.
This article is from Shangpin China: Group website construction
