From the perspective of long-term website promotion effect, the overall effect of website optimization is far stronger than that of competitive ranking, and the price is also several times lower than that of competitive ranking. Those enterprises who claim that "it's so expensive, it's better to do competitive ranking" just use the price of website optimization to compare it with Baidu's daily cost control bidding, They did not consider that the optimized website would have the effect of ranking improvement in all engines, and ignored the cost of bidding on other search engines.

Finally, I would like to say that competitive ranking and website optimization have their own advantages. Customers with very sufficient advertising budget can consider doing competitive ranking for a period of time, during which time the website optimization work will be carried out at the same time. After the website has been optimized, the competitive ranking ads will be removed, which can make a good transition and will not affect marketing. For any enterprise, Marketing is the first place. Both website optimization and bidding ranking are for search engine marketing, which is the core purpose of advertising.

Disadvantages of website optimization (SEO):

1. The ranking position is behind the competitive ranking: this is determined by the ranking rules of search engines, and the natural ranking position can only be behind the competitive ranking website. If the first page of Baidu is full of bidding ads, the natural ranking can only appear on the second page.

2. Slow effect: ranking through website optimization cannot be achieved quickly. Simple words usually take 1-2 months, difficult words take 2-3 months, and more difficult words take 4-5 months or even more. It is suggested that enterprises can optimize websites in the low sales season, and the ranking is basically stable in the high sales season.

3. How easy it is to distinguish keywords: For keywords that are too competitive, such as mobile phones, MP3, etc., it is very difficult to optimize the ranking, which takes a very long time, and the price will be very high, so words that are too difficult are not suitable for optimization.

4. The number of keywords is limited: for website optimization, only one keyword is recommended for a page, and the maximum number is 3, of which 1-2 are subject words, and the remaining 1-2 are participles. It is impossible to achieve the effect of unlimited keywords like competitive ranking.

5. Uncertainty of ranking rules: because search engines have different rules for ranking, it is possible that a search engine may change the ranking rules one day, and then the original ranking position may change. This is a normal phenomenon. At that time, website optimization companies need to study the latest rules at the fastest speed to restore the website to the ranking.

More (seo) advantages of website optimization:

1. Low price: The cost of website optimization to maintain a one-year ranking may only be one to two months of bidding, which is much cheaper than bidding. The main reason is that the cost is controllable.

2. Don't worry about malicious clicks: the effect of website optimization is that the website is ranked naturally and won't pay per click. No matter how your competitors click, they won't waste a penny for you.

3. Engine take all: just spend on baidu or google to bid for a search engine to improve the ranking of all search engines.

4. Simple management: The enterprise does not need to be managed by a special person. Everything is maintained by the website optimization service provider. All the enterprise needs to do is to observe the stability of the ranking position from time to time, which saves the cost of hiring professionals to manage for you.

5. Strong stability: websites that have done a good job of ranking by means of formal website optimization (seo technology) technology, as long as they are properly maintained, the ranking is very stable, and their location may not change for several years.

This article is from Shangpin China: Enterprise website construction