1. Increase the number of visitors to your website;
2. It can improve the popularity of your website;
3. Improve the weight and search degree of each major search engine to your website;
4. Improve your website's ranking and PR value in major search engines;
The following points should be noted when making friendship links:
1. If the website you connect to has been deleted by the search engine, it will be quite harmful to you. When making a link, you'd better check whether the other website has been deleted by the search engine first;
2. The location of the link should be the home page of the website, and the linked page should be included in the search engine, otherwise the effect of the link will not be reflected;
3. Try to link or exchange links with websites with high ranking and high PR value;
4. The effect of text link is better than that of image link, so it is recommended to make text link;
5. The website you connect to should be related to your website content, and the link effect of your peers is the best;