1、 Design of website logo

The logo seems to be out of touch with the user experience. But in fact, for visitors, when they open a web page, they usually focus on the logo first. How can we improve the user experience through the logo? We can learn from various mainstream search engines in this regard. We can cater to the user experience by appropriately changing the logo. We found that on special days, the logo of the search home page of several mainstream search engines has been appropriately changed to celebrate. The best one in this regard is Google, whose graffiti changes on the logo are the longest, Each time can give users a novel experience. We can also see from the A5 webmaster website that webmasters are familiar with that the logo of A5 will change constantly throughout the year.

2、 Small buttons on the page

A small button looks very inconspicuous, but reasonable use can not only make our page more beautiful, but also help us meet the user's access needs. In some cases, these small buttons can play a very important role. Let's take two simple examples. The first one is the back to the head button that we often see when reading articles. This quick and convenient function is very common, but many webmasters may ignore it. If your content is large, this small button is a good tool for your readers. Readers will be able to return to the main navigation bar more easily, which can improve the user friendly experience. We can see this kind of small button from some large websites, such as Wikipedia, Sohu, Sina, etc. As shown in the figure below, Sohu Weibo returns to the top small button:

Of course, sometimes when a small button is displayed, it can be convenient for readers, and innovative methods can also be adopted to attract readers. Let's also take a look at an example, such as the search results page of the search news page, as shown in the figure below. We can see that there is a design similar to the coordinate axis under the search box, one is relevance first, and the other is time first, The options are the same as those of Baidu News, but such innovative button function design not only makes visitors more convenient, but also can better attract visitors.

3、 Improve the interaction between the site and visitors

In real life, we can find that if there is no communication between people, they will go farther and farther, especially in the virtual world of the Internet. If a site lacks interaction with users, it will be difficult for users to retain visitors after they get target information on your site. So how to improve it? First of all, we can set up some sections to interact with users, such as creating blogs, setting up BBS, microblog communication areas, etc. These are simple and effective methods.

information sources Shangpin China : Professional website production