Enterprise website construction is a process of continuous improvement, so what factors should enterprises pay attention to in the process of website update to make the website play a greater role?
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1. Design issues
It should be said that the design problem is the most common problem existing in domestic websites at present, which is reflected in website structure, color, column division, etc. Most website designs are basically divided into columns up and down, left and right columns, etc. The website will not use graphics or characters rich in enterprise characteristics for decoration, and website design has no personality. Therefore, it is very important to carefully select a company with design strength when redesigning the website.
2. Technical issues
First of all, it should be noted that we are not encouraging enterprises to increase technology content in their websites. In fact, the most important thing is to what extent the technology used has realized the expected function or what kind of technology is needed to realize the function required by the website. In our contacts with enterprises, we often encounter this situation: the website uses advanced technology, and of course, a large amount of investment has been made, but in fact, the functions realized can be realized through other ways with very low investment! But enterprises do not understand these. We don't need to discuss the quality of design companies. What we want to say is that enterprises must try to learn more information and make more comparisons in their website construction, and carefully review their website design proposals. In fact, website construction is not a simple job. How to plan and build a practical website from the perspective of an enterprise, and how to invest in the technology matching the website functions, needs careful discussion between customers and design companies or professionals.
3. Website content
When you browse the Internet, you will find that the column division of most SME websites tends to be consistent: company profiles, product/service introductions, contact information, etc. In terms of layout design, they are basically divided into columns up and down, left and right, etc. They will not use graphics or words rich in enterprise characteristics to decorate the website, and the website design has no personality, It is not surprising that such a website did not achieve the expected results. This seems to have become a model. Website construction can use this as a template for most enterprise websites. This is relatively unimportant, but the content arrangement of websites is more important. For example: Does the website introduce products or services from the perspective of customers? What does the customer care about? To what extent can product or service introductions dispel customers' doubts? Does the content of the website have affinity, which can quickly shorten the distance with customers? We say that enterprises establish their own websites. In addition to promoting and showing themselves, the more important thing is how to bring profits to enterprises. Through the websites, more potential customers can become real customers! Therefore, Shangpin China suggests that enterprises planning to rebuild their websites should carefully consider the arrangement of website content. At the same time, customers have the right to consult the design company. They have the obligation to explain customers' questions and assist customers in re planning their websites.
Information source Shangpin China: Enterprise website construction company
