The advantages that websites bring to enterprises are beyond doubt. The enterprise has continuously expanded its business and market through the website and won more opportunities for development. The market developed by enterprises through the network includes not only the domestic market, but also the foreign market. The construction of English websites has gradually become an important means for many enterprises to promote themselves.
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When it comes to the benefits brought by the construction of enterprise English websites, we should also see some common problems. First of all, the current design of English website construction in China is generally Chinese, which does not conform to the habit of foreign audiences, so to some extent, it will also lose some effective customers.
Secondly, the layout of enterprise English website construction is not humanized and lacks interaction. When a customer can't find the information he wants after looking for it for a long time on the website, he wants to help himself find the information he wants through online consultation, but it is difficult to find the most detailed contact information and responsible person, which will also make some potential customers lose.
The design of many enterprise English website construction always habitually applies some inherent templates. This brings about many similarities among websites in the same industry, such as unprofessional website construction, rough workmanship, and English grammar errors. In the end, such an English website will make foreign customers feel that the company is not strong and professional enough, so the enterprise may lose these foreign customers.
Finally, among the problems encountered in enterprise English website construction and website experience, there is also a very important problem that many English websites cannot be opened in foreign countries or the speed of opening is very slow. Such website construction, website quality and speed are unacceptable, leading many customers to lose patience and close the website when the website is not opened.
These are the problems in the construction of enterprise English websites, which also make the website construction function you rely on become nonsense. So how do you improve your English website if you want to build a good one?
First of all, a good corporate English website should be completely westernized in design and conform to the habits of Westerners. For example, pay attention to font size (Westerners prefer smaller fonts), browser coding (many overseas users do not install Chinese language support, and websites should use utf-8 coding), and detail processing (language details, fine website design, etc.). Before doing these jobs, you might as well refer to the websites of famous foreign companies, absorb their essence, and make your website show an atmosphere and steady momentum. Secondly, the website should be placed on overseas servers. This is to ensure the speed of overseas users visiting the website. If it is a global user group, it is recommended to use the host computer in the United States, because the Internet resources in the United States are very rich; For other regions and countries, it is recommended to purchase local website space.
Finally, English website construction should pay attention to humanized design. The layout is simple and clear, and important information is placed or appears in the most eye-catching position, so that users can always find the information they want quickly.
Whether it is Chinese website construction or enterprise English website construction, the most basic website optimization should be carried out in the process of website construction. Such as keyword optimization, tag optimization, navigation optimization, etc. At the same time, we should also pay attention to the keyword density and do a good job in the basic configuration of website construction. Of course, website construction should also pay attention to honest marketing methods, not to do some dishonest marketing methods for the sake of interests.
This article comes from: Beijing website construction
