1、 The structural layout of a website directly affects both the search engine and the user experience. If the designer's website design is unreasonable, it will not only affect the crawling and crawling of the search engine, but also directly affect the user's reading and browsing behavior. This shows the importance of website structure layout. In the process of website structure design, we should pay attention to teamwork, and the influence of SEOer should not be ignored. As an excellent SEOer, in the process of website structure design, we must consider both the search engine experience and the user experience. The search engine experience mainly depends on the perfect layout of the website's link structure, the construction of the website's basic functional surface, the handling of wrong links/dead links, the production of maps and the setting of pieces. The user experience needs data to study the user's reading and clicking behavior, which can achieve dual experience. Of course, if the user experience and the search engine experience contradict each other, the user experience must inevitably be put first.
2、 High quality content will be the focus of search engines both now and in the future. How can content, an important indicator of the ranking of major search engines, be ignored? Whether it is a new site or an old site, the quality of content must be strictly controlled. The interests of web page quality directly affect whether user needs can be addressed. In the process of updating high-quality content, the relevance, timeliness, richness, guidance and advertising embeddedness of content must be observed. Only through high-quality content can the product information be fully exposed to users, which can attract readers more, so that the desire to purchase and consume can occur, and finally the transformation can be completed, and the transformation rate can be improved step by step.
3、 High quality external chain has been mentioned repeatedly. In order to appreciate what a high quality external chain is, you must also be deeply familiar with what a garbage external chain and a cheating external chain are. In contrast, high quality external chain needs to pay attention to the high-quality relevance platform and content, the authority of the platform, the diversity of external chain construction, the concentration of external chain construction, the balance of external chain construction, and the accuracy of anchor text.
4、 At the beginning of website cultivation, you must choose a suitable domain name. The value of domain name is very important, and it is an important link in the process of SEO. When choosing a domain name, we must pay attention to brevity and clarity. What is brevity and clarity? In fact, the domain name should be short and strong. It is most important for search users to sense the meaning of the domain name. Many enterprise cities use short pinyin instead, and more people are willing to choose suffixes, because users are more familiar with them. In fact, in order to reveal the value of the new website as soon as possible, many people are more willing to invest in the old domain name. When purchasing the old domain name, we must consider the weight of the domain name, whether it was rewarded or punished by the search engine before, and at the same time, it can also directly purchase the secondary domain name with high weight for use. The value of the old domain name lies in the trust of the major search engines.
5、 One of the most important links in website seo planning, how can you forget the keyword mining. For keyword mining, we must consider carefully and make the best decision. In the process of mining core words, we must select the most valuable key words of business type, that is, to select the consumer groups we target. At the same time, we must grasp the situation of competitors, analyze the advantages in terms of keywords, and make the best judgment in connection with the needs of our own enterprises. As an excellent SEOer, in the process of keyword mining and cajoling, he must follow the 28 law. The flow of long tail keywords is the key. The conversion rate of such keywords is extremely high, so he must face up to the needs and not be rash.
This article is from Shangpin China: Enterprise website construction
