The title of the article should be simple and clear  

The title should be easy to understand. Users can understand that most search engines only display 40-60 characters of title length in search results. In website promotion, users also hope to get more information by reading fewer words. Avoid long and complicated information. In addition, the title should be in some easy to understand language. It is not allowed to use some difficult words to pursue novelty.  

No keyword accumulation

If a large number of keywords are piled up, although the density of web keywords has a certain impact on the ranking, the obvious piling up of keywords will increase the difficulty of users to read the title and affect the user experience. At the same time, it may also be judged by the search engine that keywords are piled up to cheat, and both sides are thankless. The method of repeating the keywords in the navigation information of the website in the title is the same as this, and the keywords in the whole article content should not be too many.

There should be keywords in the title of the article promoted by the website  

The title is usually the first step for search engines to analyze and judge a page, and also the first step for users to decide whether to browse the page. The title contains keywords, so that search engines can better understand and include the page, help users understand the page at the first time and decide whether to browse.  

Create articles from the perspective of users

A good title of an article will definitely attract users. The traffic through search engines will be considerable. A good title will have enough attraction for users to promote on the website. A good title lets users know that you provide the information they need here.  

This article comes from: Beijing website construction