It is a big mistake to ignore the user experience for the sake of SEO. It's very simple. When you build a website, the content is pushed and the keywords are placed everywhere. People don't know what to look at. Strictly speaking, it's not like a website at all. There are a lot of words. There is nothing that people need. It's impossible for such a website to achieve product benefits and retain people.. In my opinion, the real SEO is the user experience, which is to make it easy for visitors to find the content they want at the first time.
Now let me say 5 points, you will understand a lot:
1. Viscosity of website
When visitors come to your website, they stay for a long time, browse more pages, and have a low bounce rate, indicating that the user experience is better!
2. Hit rate of website
When a user searches for a word and clicks more times on a website, the experience of the website is better and the audience is more popular, which will give a high weight!
3. The Secret of Search Engine Toolbar
Both Baidu and Google are promoting their own toolbars, in order to capture the share of search engines, and secondly to track users' browsing and bounce rate to judge the ranking of websites!
4. Website traffic and world ranking
The traffic of the website is large, the world ranking is high, and Baidu will also be a factor in judging seo!
5. Brand Search
If a certain industry has a large number of searches, and is always mixed with the brand word search of a website, this website will have a good user experience, and Baidu will give a high ranking and weight!
The most important thing is to do a good job of website loyalty and user viscosity! It is also a good seo technique, which can produce good benefits!
Zac also said that websites are beneficial to users, and search engines also like them. It's useless for users, and search engines don't like it. What search engines are looking for and want to rank are websites with good user experience. Admittedly, if the user experience is really good, SEO is not a problem, and everyone likes it.
But why is SEO now popular as a relatively independent technology? I think there are two reasons.
1. I don't think I know SEO
But we must all know the user experience. However, the fact is that the user experience of most websites has much room for improvement. So sometimes emphasizing user experience may be better than emphasizing SEO to truly improve user experience. The emphasis on user experience is not enough for webmasters and designers. In other words, I told the webmaster that the website should improve the user experience. The webmaster verbally admitted that it should be so, but when it was put into theory, it did not have the impetus to do a good job seriously, and he could not see the real benefits. But when the webmaster and designer are notified to do it as an SEO, the real benefit is that it can bring traffic and orders, which has a great driving force. Even if the designer has no driving force, the boss will force him to do SEO.
2. Copywriting for SEO
It is a very important skill. In short, the words used in copywriting should be the main keywords, but also try to use synonyms, synonyms and extended related words, which is conducive to the search engine to stop semantic analysis. In English copywriting, different tenses, voices, singular and plural forms generated from the same word root should be interspersed in the web content. Although a large part of SEO coincides with the user experience, there is also a part of the content that is not included in the user experience. Of course, some content of user experience is not included in SEO. The two are interspersed, but not the same thing. SEO should know
Information source Shangpin China: Marketing website construction
