[Beijing Website Production] Network Promotion III "beheading action" _Shang pin China focuses on high quality website construction

Network Promotion III "beheading action"

Many friends have known about a series of foreign operations launched by the United States, such as the "Afghanistan War" and the "Iraq War". After a detailed analysis of the United States' operational thinking, it is not difficult for us to understand the changes in the United States' operational strategy. Therefore, in some cases, I will apply the "decapitation action" to the network promotion to further strengthen our efforts in promoting.

In the first two articles, I analyzed "Desert Storm", "Desert Fox" and other actions, which were used in the initial application of the website, while "beheading action" is a marketing plan after the mature network operation.

The "decapitation action" refers to a targeted attack on the top leader of the enemy to achieve the goal of eliminating the other party, which is also an essential stage in our network promotion process.

In fact, this strategy is very simple. It is the "precision delivery" in the current advertising, which is a clear thing in the advertising industry. How do we do this?

1、 Analyzing the target of product marketing, many friends believe that the Internet is actually a big platform, and anyone can intervene, and everyone needs it. In fact, this may not be the case. If your product is aimed at children under the age of 5, who should you choose? That is parents, because only parents have the potential for consumption. ( Beijing website production )

2、 When I analyze the location where my products appear, not every website is what you need. When I browse the web, I always see some ads that I don't like popping up, such as online games, hospital ads, and many other miscellaneous things. When people enter this type of network, they immediately think of closing it immediately, Not to mention browsing, which is a waste of traffic for us advertisers, but also can not get the effect of intention.

3、 Analyzing the time when their products appeared, when children over 10 years old will surf the Internet, when young people over 20 years old will surf the Internet, and when white-collar workers will surf the Internet, are all questions that must be considered for us as advertisers;

Of course, there are many aspects of knowing your own products. Is that all the above examples? So how can we achieve accurate delivery?

First of all, choose the website that is suitable for the site's products. For example, we are the webmaster. What does the webmaster want to know? It must be to learn from others' experience in building websites and their source code level. If we want to put ads on these websites, we have to put them on source code websites, server websites, download websites and other similar websites;

Secondly, we should make rational use of time. We have already analyzed why we should distinguish time, and we will not talk about it here;

Thirdly, it is the position where he appeared. Many people believe that the home page must be the best. Here, Ben doesn't think so. It is said that bin Laden was not captured in a cave? So we need to do precision marketing to promote, so we need to carefully analyze. I used to do advertising sales in a company. At that time, a real estate customer asked us to analyze these problems: first, customer's consumption potential, customer's purchase desire, customer's reality and so on, The transaction rate was six times higher than the sales when there was no advertisement before. ( High end website construction )

Finally, we must have a clear target. In fact, this is the essence of the "beheading action". We used to do marketing, always thinking of launching our products through channels. Now in society, the terminal is the key to success. One day, I went to interview a company, and the boss asked me: Why do you want to be a terminal? Let me put it bluntly: Boss, do you know who your agents sell your products to? The boss said, don't know? Let me ask again: if the boss has a similar product competing with you, and the price is more competitive than you, what if the terminal customers want to change your product? What didn't the boss say?

In fact, we do the website, that is, marketing. The highest promotion purpose of the website is "terminal", that is, the next section of the "beheading action" I talked to you today. I will analyze with you how to control the terminal customers.

[Beijing website production] Network promotion part 3 "beheading action"

Date：2012-10-27 Source: Shangpin China Type: website encyclopedia
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Network Promotion III "beheading action"

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