The old website code is bloated, the website structure and code are not standardized, resulting in complex information and difficulty in clear classification. It is almost impossible to get a good ranking. Moreover, from the perspective of search engines and audiences, the old websites are far from each other in terms of website affinity. Most users are passively browsing the website, and even can be described as suffering: the design color is mixed, Chaotic layout and disorderly data classification make it difficult to browse web pages, let alone a good user experience. Now we all know that keywords are very important to the ranking of pages in search engines in web page design, but we should insert keywords strategically when designing web pages, and there should be no large number of duplicate keywords. In the ranking algorithm of web pages in search engines, A very important factor is the keyword density, that is, the distribution of a word in a web page. Generally speaking, the keyword density of a page is kept between 2% and 8%. If the density is too low, it will lead to no good ranking, while if the density is too high, it will probably lead to the reduction of the power of the search engine, which will have the opposite effect.
Design is an aesthetic activity, which is generally artistic. But art is only a means of design, not a task of design. For the network, the task of web design is to achieve the theme and function that the designer wants to show. Different sites have different tasks. Government websites, commercial websites, and industry websites differ in page segmentation, content layout, interface affinity, and other issues, It needs to be treated differently. Now let's understand from the aspect of website keywords: fine and refined keywords are better. Fine, the above is based on website content. It represents traffic with slightly biased keywords. Fine, it represents accurate positioning of user group traffic. Good biased words have stronger market competitiveness. Although "online marketing" traffic is much larger, it is too extensive, However, it lacks user specificity. The latter keywords are market specific, and are easier to optimize SEO, bringing market benefits. The third is partial word optimization. Partial word optimization means that when the space and channels for displaying keywords in search engines are wide enough, such slightly partial keywords are targeted at users introduced by search engines with clear target needs, This kind of crowd can improve the search for your website content, which is also a small part of the website traffic. It accounts for about 80% of the overall website traffic. The keywords expanded through the website business, the keywords of fuzzy conceptual design, improve the visitors, increase user experience, improve the website conversion rate, improve the overall website traffic, and shape the website brand.
