Don't underestimate color. In fact, color has feelings, temperature and shape in website construction. After entering the website, users will appreciate the pages we have designed. Different colors will make them have different feelings, whether they are attractive or calm; Is comfortable; Is it happiness or melancholy. This depends on the hint of color itself. Here are some color matching schemes:
Blue:
Cold, rational, honest and calm. It makes people calm, feel fresh and cool. It is mostly used to shape the sense of technology and business of the website.
Matching skills: Blue is a typical representative of the cold color system, which can create a stable, reliable and slightly mysterious atmosphere. The cold and warm colors have large contrast, are bright and have strong visual impact.
Common color matching: light blue+green; Light blue+white;
Red:
Positive, enthusiastic and forward. Make people excited, impulsive and nervous. It is widely used in website design, and the VI system of many first-line brands is also mainly red.
Matching skills: In web page design, red is mostly used as an auxiliary color to achieve striking, eye-catching and finishing effects.
Common color matching: gray, black, yellow, pink.
Green:
Hope, growth and environmental protection. Green conveys the image of freshness, ideal and health, which is suitable for website design in agriculture, medical treatment and education industries.
Matching skills: Green is a more moderate color, which tends to be natural, quiet and tolerant. It can match with a variety of colors to achieve a harmonious effect. It is one of the colors widely used in web design.
Common color matching: green+red VS blue+yellow; Dark green+others; Light green+others
Orange:
Lively, warm, healthy and delicious. It makes people feel happy, wealthy and energetic. It is very suitable for the catering industry and can cause appetite.
Yellow:
Bright, brilliant, brilliant and pleasant. Make people feel sweet, successful and happy. Yellow is often used to express festive atmosphere and gorgeous products in web design.
Matching: yellow can achieve lively and colorful color matching effect.
Common color scheme: brightness yellow+black; Yellow+green; Yellow+red; Light yellow+others
violet:
Mysterious, rare, loyal, noble. It represents luxury, elegance and charm, as well as sacredness and romance. Purple is suitable for websites of art categories or industry websites of women related products.
Matching skills: purple with fashionable cartoon characters can make the page have a very strong sense of modernity and give a deeper impression.
Common color matching: purple+white; Lavender+white;
White:
White light is the collection of light of all colors. White reflects all light and does not absorb any visible light. Therefore, white is regarded as a symbol of purity, nihility, lightness, brightness and metal. In commercial design, white has the image of pure, white, bright, pure and clean.
White is a common color in web page design. It is easy to highlight the chromaticity. When a page design does not use white, it often feels that the space is weakened, which is easy to cause unclear guesses, boring pages and other reactions.
Matching: There are few pure white pages, usually used with other colors.
Black and white show two extremes of brightness. The combination of these two colors can usually show the feeling of urbanization and modernity. Because the combination of black and white gives people a special sense of seriousness, it is often used for solemn occasions.
Black:
1 Analysis: The connotation of black is rich and complex. Black has a strong appeal and can show unique nobility and appear serious, solemn and resolute. In addition, black also has images of terror, worry, sadness, negativity, deep sleep, grief and even death. Black is used in religious websites to show seriousness and solemnity.
2 Matching: Black is a popular color, suitable for many color matching. Black also has the image of nobility, steadiness and technology. It is the main color of many science and technology websites, together with other auxiliary colors, to create a sense of mystery of science and technology.
In addition, black is often used as the main color in some music websites to create a cool atmosphere.
Grey:
1 Analysis: Gray is between black and white, belonging to medium brightness. Gray is a passive color in color. It is greatly affected by the presence of color, and lives by the adjacent color. If the gray is close to the bright warm color, it will show a calm character; If it is close to the cold color, it will become a mild warm gray. Gray is a quiet color in vision, which has a strong role in harmony and contrast.
2 Matching: Gray is a neutral color, which can be matched with any color, and can also help the two strong colors to achieve harmony. In many high-tech products, especially those related to metal materials, gray is almost used to show the image of high-tech. Gray is also a popular color in web design.
Information source of this article: Shangpin China
