1. The main purpose of enterprise websites is to promote enterprise products, but its ultimate goal is to achieve greater economic benefits through electronic marketing. That is to say, all the design of enterprise websites is to expand the marketing market for enterprises and tap more potential users in order to win greater economic benefits. In order to enable users to communicate with enterprises in a timely manner after browsing information to understand more product information, certain interactive sections should be set up, such as "Contact Us", "Online Customer Service", etc. Only in this way can users get in touch with enterprises in a timely manner after they become interested in products, and enterprises can grasp more information about the needs of potential users. However, most of the current websites of many enterprises exist as electronic bulletin boards, with only product introduction information and no interactive forum, which leads to the loss of many potential customers and completely fails to play the role of enterprise website e-marketing.
2. As for the company's website, its main goal is to make more potential users understand the company's products. Therefore, the company's website theme must be highlighted clearly, and the target group of the website must be highlighted, so that users can quickly understand when browsing the website whether the website is aimed at customers, suppliers, or everyone. And it should be clear that the purpose of this website is to promote the company's products, introduce the company's business, or achieve e-commerce. Only in this way can the website set up a theme and provide convenience for users to filter information. But in fact, many enterprises ignore the importance of this theme in the construction and design of websites. Often, all kinds of enterprise product information, promotional activities, and other enterprise information are pasted on the enterprise website, and there is no corresponding module to match it. The information is scattered, which makes it difficult for users to grasp the central theme of the website at the first time to determine whether the website is useful for them. This will make users interested in browsing the company website and make the enterprise website lose the significance of construction.
3. Color is one of the elements of artistic expression. It is a feeling produced by light stimulating the eyes and then transmitting to the brain center. In web design, according to the principles of harmony, balance and focus, different colors are combined and matched to form a beautiful page. The design of domestic websites does not pay attention to the harmonious expression of colors. The number of colors on the website is too large, and the two unrelated colors are put together, incompatible, and lack a unified style. In the process of color application, another problem that should be paid attention to is that due to different countries and races, different religions and beliefs, different geographical locations of life, and different cultural accomplishments, different people have different likes and dislikes of color. Therefore, the background and composition of the main audience should be taken into consideration in the design of enterprise websites, and color should not be used blindly.
4. There is nothing wrong with the use of pictures, animations, and sounds in the web page, which also reflects one aspect of network interactivity. But the problem is that adding some irrelevant pictures, animations, and sounds to the web page at random will disturb the viewer's reading line of sight, affect the viewer's mood, and eventually lead to leaving! At the same time, because some users do not necessarily install the corresponding computer software, some images or other files may not be displayed properly, which will not achieve the desired effect. Especially when an enterprise is running its own online business, the most important task of the enterprise website is to sell products or services. Any other thing that deviates from this basic principle is inappropriate. Therefore, the enterprise's website does not need too many pictures and animations, because to see beautiful pictures and animations, customers naturally have suitable websites to go on, and do not waste customers' time and money downloading.
5. Page download speed is a key factor for websites to retain visitors. If you can't keep the download speed of each page fast, you should at least ensure that the home page speed is as fast as possible. Some of our corporate websites failed in terms of speed. We waited patiently for half a day to see the picture with a red cross - the image link failed to download and had to refresh, which would take some time. Test the download speed of the enterprise website, especially if there are many pictures on the homepage of the website, of course, pay attention to clearing the browser cache in the computer. In addition, the enterprise website must be updated in time so that users can understand the latest trends and products of the enterprise. For example, if the information on the enterprise website has not been updated for several months, it will naturally fail to attract users to click and browse. As time goes by, even if the website is updated, there will be no visitors to click and view, which will cause the enterprise to lose a large number of potential customers. For this reason, it is necessary to update the enterprise website in a timely manner. Although it is impossible to update it every day like a professional website, it should be updated at least once a week, and the time of this update and the notice of the time of the next update should be noted, so that users can view it in a timely manner next time.
6. Although IE browser users account for an absolute majority, users of other browsers cannot be ignored. Especially for enterprises with foreign users, other types of browsers in the foreign market still have a relatively large market share. In addition, not every user uses the 1280 * 800 small font display mode, so don't presume to suggest "the best display mode" for users. Therefore, we must take into account the conditions under different resolutions when designing, and strive to achieve good results.
7. Many enterprise websites have perfect navigation functions, clear text and beautiful pages, but they ignore the safety of the website. Because the purpose of many enterprise websites is to conduct e-government or e-commerce, the security of websites is even more important. In order to design and manage an effective and reliable website business service, a comprehensive website service security policy must be formulated in advance. The security policy will be applied to all website service systems, databases, content, computer platforms, software and networks. Their role is to process, interact or provide access to services. It is an important part of the current e-commerce website construction to improve the security of the website, resist the illegal intrusion of hackers, and avoid the loss of enterprises caused by information leakage.
