In the process of website construction, when doing search engine optimization, we should all know the three tags of the website: title, keywords, and description, which are called TDK for short. Although these three tags do not show up on the website page, if they are not designed properly, they may have serious consequences for the website. When diagnosing some websites with problems, it is also customary to know whether the settings of title, keywords and description on some main pages are reasonable. Therefore, it is important to deal with these three tags before website construction.
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1. First, let's talk about the title that bears the brunt. The position of the title is becoming more and more important. Generally speaking, the requirements for title settings are concise and clear. Because it can be said that title is the first impression of the engine on the web page. It should be said that the content of the entire web page is written around such a theme. Therefore, it is good to finally follow the title when building content, and start to compare around the title. When setting the titles of different pages, it is better to maintain a relative independence of each title, so that the content of each page can be more prominent and unique. Many people like to stack more keywords on the title, and also stack some keywords on different pages, which is really not a good practice. Because, in this way, it seems that each page has a certain overlap, and the same keyword appearing on different pages may cause a common competition among different pages of the website. This belief should be something many people don't want to see.
2. Then let's talk about keywords. The so-called keywords are the keywords of the website, which is more important from the name. It should also be said that it is the core vocabulary of such a web page. Like the title, the content of a web page should preferably be written around keywords, so that it is more closely related to the theme. In keywords, there are usually some words that the main force wants to optimize. In general, it is ideal to put 3-5 such words. Of course, different people have different views, but the general scope is that, and it should not deviate too much. The so-called keywords have been weakened recently. Many famous websites have not set keywords on some pages. Personally, having keywords is better than not.
3. In the last description, it should not have a serious impact on the ranking of the website. The description setting is just for the engine to better understand its own website. In general, if your generalization ability and writing ability are good, you can also set it. If you think it is troublesome to fill in each page, you can fill in the description for some pages without large text. For example, the article can also be such a web page can not be filled in. In fact, if you carefully analyze Baidu's capture of the website, you will find that even if you have filled in the description, Baidu may not reflect it.
