It is not one person who can complete an activity, but one person must take the lead to complete it, that is, activity planning. Now, the author has also done many activities, most of which are online, with both success and failure, and has accumulated some experience at the same time of success and failure. Now let's talk about our experience on how to do activities, and share some detours we have gone through with you. I hope it will be helpful to you. There may be some differences in the experience of many friends who do activities, so you don't need to take your seats.
Analyze peers
It is necessary to know what competitors have done in the same time when doing activities. Understanding industry trends and the latest event marketing methods is very helpful for doing activities. The rules and benefits of activities can also be referred to competitors.
Clarify the purpose of the activity
An activity must have a purpose, such as attracting users' attention, promoting sales downloads and registrations, promoting your company, attracting interested customers, etc. It can also be said to be the KPI of the assessment activity. My current activity focuses on attracting interested customers. To put it simply, attract customers. After reading the activity, customers can fill out a form to leave their own information.
Clarify activity objectives
There must be an expectation in doing an activity. Generally speaking, the number of people participating in an activity is a common expectation. This value is not given at once. It is generally based on previous similar product activities (if any), and then gives a general expectation based on the time and budget input of this activity, Don't be too high or too low. If it's too high, you'd better hit your own foot. If it's too low, you are too embarrassed to take it out. You should properly grasp the degree. As far as the author is concerned, he will generally analyze the current company's main product business to determine whether to do activities for a product, if so, how long to do it, how much budget to invest, and whether he has done similar product activities before. If not, the author will take a look at the number of interested customers under the product within a month, and then give his expectations.
This article comes from Shangpin China: Beijing website construction
