As for the real estate website I am currently working on, it is important to do business in Changchun's second-hand houses and rental houses, as well as bank deposits. In my planning stage, I did some functional planning work on this platform, and then promoted the website content and external chain. Then I will talk about how this real estate website has tripled its external chain promotion in two weeks.

As shown in the figure, the chain grew twice in only two weeks

1、 Add web address to the page, and the content changes to the external chain

On each page, we add the website of the Internet station, so that once the content is included by Baidu, the external chain will be improved. Although the weight is low, we can follow the website step by step. After the weight of the whole site is promoted, these external chains will be affected on the home page. Such influence is similar to a snowball. It is not easy at the beginning, but once it turns, Will eventually roll bigger and bigger. This principle is believed that many webmasters can agree with it.

2、 Standard article compilation process, publishing real estate articles

I set up a number of real estate columns on the website, including the knowledge of buying houses and industry static, and then assigned a compiler to publish eight articles every day. There are many information sources on the knowledge website, and it is easier to compile them. More publishing points are needed, and industry static information is targeted at real estate information. In the process of compilation, strict standard procedures should be followed, and the repetition rate of topics should not exceed 5. The first and last two paragraphs of writing must be original, and key words should be linked to websites. At the same time, add a line of ink at the end of the article, as shown in the following figure:

The brush and ink shown in the figure above can have two effects: one is to increase the key words and High end website construction One of the anchor text links of the website is to enhance the originality of the article and improve the inclusion rate of Baidu. After the above manipulation, just a low-level clerk can complete 100% inclusion of articles by Baidu.

3、 Update rate of progress recommendation and reading guide column

After the page is included by Baidu, it needs to update the target of the introduction column from time to time to improve the weight of Baidu, so as to maximize the ability to carry forward the internal chain. On the page of the article, I have set up two small columns, "Relevant News" and "Knowledge of Buying a House". These two columns are updated actively through steps. Without manpower, the weight of each page can be rotated from time to time. In this way, the rotation of infinite small snowballs will eventually converge into the rotation of the big snowball on the home page. The ultimate goal of website optimization can be completed when the infinite snowballs converge into a big avalanche.

4、 Soft text promotion, let reprint fly for a while

In the matter of increasing the external chain, the implementation of soft articles is a very tense matter. Recently, I wrote several soft articles, and stopped contributing on the websites of major webmasters. The probability of success is high, and there are a lot of natural reprints. Although there are some people who like to relax and work hard copying their own writing, they are all about pain. Such webmasters can only rely on SEO to make a living, but they cannot grow into a good operator. Here I temporarily cite two published soft articles: Hawke: the establishment of the inner chain for the king to see the inner chain of the genre website, and A little experience about the whole site optimization of the real estate website. Of course, some soft articles have not been posted on the homepage of the webmaster website, and the number of reprints is still quite large.