Every time Baidu's algorithm changes, many friends experience its ferocity. For those who are not ranked well, they are waiting for the update of the algorithm. For those who cheat, they always have to be scared of it. In the past, they could still wait for a small change once a week, and the discipline of a big change once a month can bring good rankings to their key words, The usual algorithm seems to be less disciplined. It is updated whenever you want, which makes many seoers have no idea. The user experience seems to be the most optimistic of the webmaster this year, and many people think it is the future Seo website optimization Today, many websites are better than others in terms of website structure and content, so it seems that few websites are included on the surface, and there are few external links, but the ranking of key words is very good. Now Baidu search engine is more and more clear about the user experience, what kind of website structure, What kind of content is what we need to create. Some websites suspected of cheating will not have a lasting ranking, such as the gathering of key words, the collection of content, and some black hat tricks, such as standing group methods, purchasing black chains, etc. These websites are often discarded by search engines.
The user experience is very nervous, and webmaster friends are paying more and more attention to it. However, I personally think that the change of Baidu algorithm does not follow the user experience completely; For example, the purpose of website optimization is to make our Beijing website production The key words have a good ranking. The external chain takes up a large part of the ranking, and it will also affect the ranking of key words. We don't know how to calculate the weight of the external chain, but we can feel a tool. When we invent a method that can be included quickly, and presumably a good ranking is generated after the inclusion, the sub seoer will "crowd up", Because everyone knows that using this method to do the external chain can get very good results. For example, the recent Sina blog can do the external chain in seconds, and the happy network and Baidu space posting can make the key words have a very good ranking.
Once there are more people to do, these capital will feel numerous. All day long, we see a lot of Sina blog waste outside the chain, and all day long, we see some of the links reproduced by Joy. com ooxx. At this time, Fenbaidu will certainly strengthen the handling of the outside chain, which is to invalidate the weight of those outside the chain, and delete some waste links from Baidu's database, Even indirectly, the links published by those platforms will not be included.
When these outer chain weight results are obtained, our High end website construction Our website will be "inexplicably" demoted by Baidu. In fact, we don't have a black hat trick. The reason is just my own manipulation. Once an external chain platform publishes a small amount of external chain information about the website, it is very risky. When our posts are deleted by the handler, the loss rate of the external chain will be too high, which is a fatal attack on the website; The other is that when Baidu lowers the weight of these outer chains, the group weight of the outer chain also drops, which has a great impact on the website.
Therefore, it is suggested that everyone should pay attention to the details when optimizing the website. If others do something useful, our simulation may lead to fatal attacks. Even if some tools are considered good by everyone, we should also use them properly. Just like the external chain, even if the results are good now, we should also be just right, because when Baidu's algorithm changes, The effect given to us will be very different.
Conclusion: Baidu's algorithm is not completely changed according to the user's experience. Occasionally, it has something to do with the excessive manipulation of seoer, and the change of weight is also justified at any time. This time, it will probably give a high weight to the blog's external chain, and the next update will probably give a high weight to the forum's external chain.