SEO website optimization: website head and bottom optimization
I told you earlier 《 In station optimization series tutorial I: navigation optimization and structure optimization 》And《 On site optimization tutorial series II: URL and website map optimization 》 Two lessons. Today we will talk about the third lesson, "In station Optimization Series II: Website Head and Bottom Optimization". The most basic purpose of website optimization is to improve the website ranking, which is also the main purpose of most webmasters' optimization. After all, if the website ranking is not high, it is naturally impossible to obtain a large amount of traffic from search leads, and it is difficult and difficult for website operation, improving website popularity, and building a unique brand of the website. Returning to the main topic, most webmasters pay special attention to the optimization outside the site, while ignoring the basic optimization inside the site. In fact, the most basic improvement of user experience depends on the optimization inside the site. Therefore, the webmaster should put the optimization inside the station at the same height as the optimization outside the station. Only when the two complement each other can the opportunity to surpass the opponent be achieved. Today, the author mainly talks about the head optimization and bottom optimization of in station optimization: SEO website optimization Head optimization
The optimization scheme at the head is the most important optimization within the website, because webmasters know that if they want to rank the website higher, they not only need high-quality external chain support, but also put keywords at the top of the website. The header generally includes the main tags such as title, keyword tag, website description tag, LOGO tag, home page, and collection. Therefore, whether the optimization of the head is in place will affect Beijing website production Whether the ranking of can continue to move forward. Here are some optimization schemes for the head:
1. Title optimization. As the title webmaster knows, the most important keywords are placed at the front, because spiders crawl websites from the top, and spiders judge the theme of websites based on the words that appear first. But the title optimization refused to stack keywords, as for the harm of stacking webmasters can search online.
2. Keyword tag optimization. At present, the attention paid by search guides to this has been very low. Some websites no longer pay attention to keyword tags, but there are certain benefits for new stations. Keyword tags can improve the density of keywords and help highlight the focus of websites. In fact, it doesn't matter whether you write or not.
3. Website description tag optimization. Many webmasters are pushing keywords on the description, thinking that this can improve the ranking of the website. In fact, website description can be used as a summary function of the overall content of the website, in order to let users know what the website does and what services it has on the search results. It is basically useless for ranking. Therefore, the webmaster is advised not to use it as a tool to improve the ranking when describing the website. It is appropriate to summarize the general content of the website into the description.
4. LOGO tag optimization. The logos of all websites will bring hyperlinks. For some websites, though they can hyperlink, they lack ALT tags. After all, the search primer can't understand the pictures very well, and can only guess roughly through ALT tags. Therefore, if you want to hyperlink LOGO, you should add TITLE tag or ALT tag to explain it.
Website bottom optimization
At the bottom of the general website are placed some information such as contact us and copyright instructions. Many of these old webmasters have shared their similar experience, mainly separating some information that is not strongly related to the website with the nofollow tag. But some webmasters will also do some website columns at the bottom, which are called bottom navigation bar by webmasters. The link to the column added at the bottom is actually to let the spider crawl the whole website to go out and deepen again High end website construction Keyword recognition of spiders.
Therefore, many webmasters add their own key words at the bottom, even without hyperlinks. It should also be bold. Such an optimization method is actually the last part of the word "Four Wais". Through reasonable navigation at the bottom of the website keywords can really improve the ranking of the website, but this situation is generally very strict, and can not stack, after all, in any corner of the website stack keywords will be the most serious punishment for search, don't lose watermelon for sesame.
Head optimization is the most important part of website optimization. The reason is that spiders see the information on the head at the first sight, while users mainly see the information on the head in search results. Only when entering the website can they see its description and content. Therefore, the head is the most important part of in station optimization. The bottom is like a polite word after a visit. After all, a good beginning needs a good end to take care of each other, and only by beginning and ending can you give others the most real feeling.
