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How competitive is your website? How to optimize

Date：2012-11-29 Source: Shangpin China Type: website encyclopedia
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How competitive is your website? How to optimize

It can be said that there is no accurate standard for the competitiveness of keywords, and it is impossible to determine which factor accounts for what proportion. It must be considered as a whole. At this time, the judgment of supervisors based on experience becomes very important. Generally speaking, there is little competition when the number of search results is less than 100000. If you carefully optimize this site, it will have some effect. But if the number of search results is hundreds of thousands or millions, it means that keywords have entered the threshold of popularity. In this case, it is more difficult to do a good job of ranking this keyword.

However, there are no rules for this. In a word, the above rules cannot be applied to the actual situation. For example, some results are relatively large, but because there is no commercial value, the competition is often relatively small.

The number of intitle results can also reflect the competitiveness of this keyword to a certain extent, but it represents the keywords in the title of the returned page, so the pages searched will be more relevant. In addition, there are the number of bidding ranking websites and bidding prices in the search results page. It should be noted here that the number of bidding websites needs to be checked in the daytime, because advertisers usually choose to stop advertising in the evening because of saving money when they launch bidding advertisements SEO website optimization For example, focusing only on the number of bidding websites in the evening will cause errors in judgment.

In the top 10 pages of the search results page, the more pages inside, the less competition for this keyword. Of course, it should be noted that some large portals Beijing website production The channel page weight of the website is really high, which is equivalent to the homepage of general websites.

Finally, the analysis of your competitors should be the top priority. First, we should look at the relevant information of its domain name weight, including the age of the domain name, PR value, snapshot date, total number of included pages, external chain construction, and the emergence of social media. Secondly, we should look at the optimization of his website. Do his page title tags contain keywords? Are the website columns clear and reasonable? Is the URL static? Is the website link structure valid? How far is the inner page from the home page? Can I reach all the internal pages in three or four clicks? Is there any substantial content on the main page of the website? Does the navigation system use Flash, JS script and other unfavorable crawling methods? Does the page use H1, H2 tags? Do you include page target keywords?

Optimized High end website construction The website can see traces in all aspects. The website without optimization usually has problems with the most basic aspects above, so a simple look at these factors can show whether the website has undergone basic SEO.




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