SEO website optimization How to add SMO to SEO strategy in China
SEO website optimization Social Media Optimization is a new concept in digital marketing. Rohit Bhargava, vice president of public relations and interactive marketing of the internationally famous advertising company Ogilvy&Mather, created this word in his blog in 2006. The main spirit of SMO is to connect closely with social media platforms to convert visitors into guests or let them "voice" for you for free by using your valuable content, and then drive more targeted traffic to your website. When the concept of SMO came out, the domestic SNS and microblog were not as popular as they are now. Let's take a look at the picture of domestic social media depicted in the figure below.
Compared with foreign social media, domestic social media may be relatively simple and single. However, social media in China has its own unique culture. At present, social media in China presents a prosperous scene, and no portal website dominates every part. However, some portal websites are outstanding in some parts. Take Sina for example. Sina has a wide range of businesses, but its best part is the blog, microblog and question and answer platform. In every field, the competition is always high, and only one or two websites can become leaders in this field. There is a popular saying that "a huge market has huge opportunities". Now many companies have invested in the field of SMO to improve sales Shangpin China High end website construction Take the company as an example to analyze how to add SMO to SEO strategy in China.
In the past year, Yilong's performance has been amazing. In the third quarter, eLong's net profit was 9.4 million yuan, an increase of 683% compared with last year. As an ordinary user, I also feel the increasing popularity of eLong. Of course, the increase in profits can not be separated from its effective network marketing. As part of eLong's online marketing strategy, SMO has the most intuitive SMO expression on microblog.
The information we can get from the above picture is:
1： Fans of eLong: eLong has a large number of fans, 1.05 million on Sina Microwave, more than 600000 on Ctrip (another famous travel website). ELong's microblog started early and developed rapidly, which led eLong to attract early customers and establish credibility.
2： Yilong's sub brand: Yilong has established its series of sub brand microwaves, and customized microblogs by dividing different types of services, such as hotel reservation, Yilong group purchase, Yilong tour guide, etc. I think this method of separating different services is very smart, because it enables users to easily find the content they want.
3： Develop new services: booking hotels through microblog, checking hotels online and so on. The diversity and humanization of service have greatly increased the sales of Yilong Hotel.
4： Number of microblog forwarding: eLong's microblog updates are frequent, and the consistent pattern is to use an attractive picture with a short text. I don't think this is a special or good enough microblog mode, but the number of microblog forwarding is usually hundreds.
The above is a pair of Shangpin China Beijing website production As a simple analysis of, even though we can't explain the effect of marketing from the number of fans, we can clearly see the investment and hard work of eLong in Weibo. In terms of microblog, eLong has done better than other peers. Although there is no accurate data so far, in my opinion, this year's profit of eLong has increased, and microblog has made a significant contribution.
From the current development of the Internet, search engines are not unique entrances to the Internet. Social media has become one of the portals of Internet users, and is in a rapid development trend. When formulating our SEO strategy, we should not only consider the search engine, but also try to consider the whole SMO plan to supplement and benefit our SEO strategy.
