Details of conventional SEO website optimization methods

Recently, when exchanging friendship links, I met a very interesting webmaster who claimed to be a newcomer, but his website has obtained a lot of keyword rankings in less than three months, which makes me amazed and can't help admiring.

First, let's take a look at some basic information of this site. Basic information:

Actual online age of the website: September 17, 2011 to December 7, 2011

Number of friendship links: 23

Inclusion and external chain:

It is not good to just look at data instead of time. However, if these data were completed in just over two months, they would be excellent. So I carefully analyzed his website and found that there were not many skills, just conventional ones SEO website optimization method:

1、 Website updates

He updates and recommends five to ten articles to the home page every day, and each column is updated in rotation, which is pseudo original.

2、 Friendly Links

The quality of its friendship links is not high, and the inclusion and ranking are very general, but the snapshots are relatively new and are increasing from time to time.

3、 Other outer chains

After analyzing the Baidu external chain of the website, I found that the webmaster was working on High end website construction It really takes a lot of effort to build an external chain. First, we must ensure the advantages in quantity, then universality, and then control the time. We need to ensure a certain amount of external chain construction every day.

4、 Stability of structure

His website has never changed greatly in structure since its establishment, and has always maintained a style, including the style of each article page. Maybe, some people will say that my station is updated every day, also has exchange of friendship links, and is constantly sending out the chain, why has it not been ranked for a long time?

So I have to say some details:

1、 Have you been doing article updates, friendship links and other external links orderly and regularly?

I think this is very critical. If any link is unstable or disrupted, it may affect the weight and ranking of the entire website. Therefore, the three links stress unity and stability.

2、 Is the website structure and title constantly changing?

Today I change the title, tomorrow I think the setting of the board is unreasonable, then I change it again, the day after tomorrow I think the way of the article recommendation is wrong, and then I change it again, which will cause the search engine to adapt to your website again, and it is also fatal for the accumulation of website weight. This is in my previous article "Double evils brought by frequent changes of the title of new websites" And "Website layout and home page article push rules".

3、 Did you work hard

When you send an outer chain, some webmasters hand send ten outer chains. This detail is destined to grow faster than your website. The website has been online for less than 3 months. Baidu has 1300 external chains, and on average, there are about 14 external chains included every day. How many people can build 10 effective external chains every day?

At the beginning, I mentioned this Beijing website production The webmaster of our website claims to be a new person, and it is this new person who, according to the fixed pattern, without considering too many skills, makes efforts to make this station rise rapidly within two months. But many so-called SEO masters always want to take shortcuts and give up traditional SEO methods, which leads to slow weight increase of websites.

In addition, what I want to say is that there is no difference between novices and experts in SEO. Search engines are changing every day. First, we need to adapt to this change in time. Second, what never changes is that we need to work hard on the content as an external link.