SEO website optimization: six techniques for writing soft articles
At present, many enterprises have begun to pay attention to SEO network marketing , regardless of the type of marketing（ Beijing website production ）The technique is inseparable from the writing of articles（ High end website construction ）How can I write a good essay? Wuhan today Seo website optimization company Shangpin China I would like to share with you some basic skills in writing soft articles and delivering them.
1. An excellent soft article, the title is the key to success
Whether an article can attract readers' attention or not depends on the title of the article, especially when there are hundreds of article links on a page. If you want readers to click to read, it depends on the title of the article. When writing soft article titles, you should be good at understanding readers' psychology and attracting their eyes.
2. Soft articles are organized, and the key is to grasp the readers' psychology
The organization of an article is the basis for writing a good soft article. It should be well planned from the beginning to the end and the climax of the article. Soft text must be easy to understand and coherent. When you write an article, you must focus on the psychology of the readers, so that the soft articles can be seen, read and reproduced.
3. Soft articles must be targeted to attract the attention of potential customers
You should know that the purpose of writing soft articles is to promote enterprise brands and products. Because each product targets different target groups, when writing soft articles, the target group must be selected correctly. We should focus on the final consumers of the product. The key to writing soft articles is to let these people pay attention to them.
4. Soft articles should be inspiring and let visitors help us spread
A high-quality soft article should not only let visitors read it, but also find ways to let visitors collect or reprint it. When writing a soft article, you need to plan first, and how to write it will be reprinted or collected by visitors. This must be thought out before writing. Such as highlighting the characteristics and practicability of the product in the soft text, and the collection value of the soft text.
5. Avoid inserting stiff product advertisements, which may cause repugnance to readers
The ultimate purpose of writing soft articles is to add soft advertising information to our articles. Its subtlety lies in the word "soft". Do not insert advertising information too blatantly. Otherwise, readers will be disgusted, let alone be able to buy our products. Even if the article is reprinted by some websites, many people will delete your advertising information directly. Successful soft articles will make readers unconsciously absorb the information of the article, and inadvertently fall into the carefully designed trap of "soft advertisement". Its highest level is to write advertisements like advertisements.
6. The delivery of soft articles should be clear, with the least effort to obtain the maximum effect
After the soft article is written, the launch is also the key to the success of the soft article. When choosing the launch platform, we should choose a platform that is popular and has relatively concentrated target customer groups. We should launch on multiple platforms at the same time. When launching, we should pay attention to modifying the title and content of the article to meet the needs of people on different platforms.
Whether an article will be effective after being sent out, in addition to the writing level of the article itself, it also tests our comprehensive ability. We need to have a certain understanding of the product, the Internet industry, the Internet habits of the target population, and the launch platform. Because these contents directly affect the effect of soft text promotion. We need to keep learning and trying in project operation, and at the same time, we need to communicate with experienced experts in the same industry, so as to constantly improve our comprehensive ability.
