Secret script for optimizing long tail words in medical industry
Secret script for optimizing long tail words in medical industry : This is a lot of medical industry Seo website optimization Problems faced by the medical industry（ Beijing website production ）The optimization of is different from that of other industries. Compared with other websites that regard traffic as the ultimate goal, medical industry websites value conversion rate（ High end website construction )。 Therefore, the optimization of long tail words in the medical industry should focus on the conversion rate.
1、 How to choose long tail words in medical industry
Each seo has its own way to choose long tailed words. Many people like to consider Baidu Index as a factor, but in the medical industry, Baidu Index has no decisive effect on long tailed words, and even sometimes Baidu Index will affect your judgment on long tailed words.
The words with high Baidu index are some popular words with high attention and high search volume, but the conversion rate of such words is not necessarily good. The author now has this //www.gfjzx.com/ When choosing the long tail word, we found that the index of the word "early symptoms of hyperthyroidism" is greater than "can hyperthyroidism be cured", but as long as we carefully analyze it, we can know that the word "early symptoms of hyperthyroidism" is far lower than "can hyperthyroidism be cured" in terms of conversion rate. Those who have done bidding should be very clear that the quality of symptom words is far lower than that of treatment and hospital words.
Therefore, the choice of long tail words in the medical industry cannot rely solely on Baidu Index or other data, but more on the analysis of the conversion rate of this word, including the conversion rate of click to consult, the conversion rate of consultation appointment, and even the conversion rate of appointment to diagnosis. In short, the medical long tail words should choose the words with high intention to see a doctor and good transformation. For those words with symptoms and health care, you can relax appropriately.
2、 How to optimize long tail words in medical industry
Optimizing long tail words is actually very simple. Take my website as an example. When I want to optimize the word "Can hyperthyroidism be cured. This password means that when searching for "Can hyperthyroidism be cured?", the ranking of the page in this site, of course, is more important and more conducive to optimization, so you can focus on optimizing this page. However, for the new website, we can write a new article. The quality of this article is good. It should have enough original content. Everything should conform to the standards of SEO, but also to the standards of ueo (user experience optimization). In this way, we can ensure that there is an objective amount of consultation while bringing traffic.
After the page is established, how to get the ranking? These are the key points. First of all, you should make as many links to this article on the website as possible, such as the article list on the home page, the article list on the inner page (of course, the relevant inner page), and even other relevant articles. You can manually add the anchor text of the page "Can hyperthyroidism be cured?". At the same time, keep the number of exported links on this page as small as possible, so that the weight of the entire website will tilt to this page, and this page will rank higher.
The above is how to optimize your own site? If we want to get a better ranking, the above may not be enough, so we also need to launch large-scale external chain. Here we can send out links like this. Usually, when people send out links, most of them add links to the home page. But in order to get a better ranking of these content pages, we can add links to these content pages. Of course, we'd better choose the same keywords. For example, the text keyword of the external anchor of "Can hyperthyroidism be cured" is "Can hyperthyroidism be cured". Such a large number of external links can better improve the ranking of this page.
In fact, the above is very simple, that is, the weight tilt, the weight tilt of the website itself and the weight tilt of the outer chain. Put limited energy into the optimization of important words. Now many people (including me) like to focus on eyebrows and mustaches when optimizing long tailed words, and often cannot achieve good results. If the optimization can be planned and focused, unexpected results may be achieved.
