Difference between SEO website optimization with slash and without slash
In the article "Difference between the website with slash and without slash" written by Wisy on December 5 of webmaster website, the difference between the domain name and the column address with slash and without slash was elaborated in detail.First of all, I fully agree with the following two points:
1. The domain name can be followed with or without a slash.
2. Xxx. com/seo and xxx. com/seo/are completely different concepts for search engines. When making an external chain, you must consider your own website, otherwise it is easy to cause weight dispersion.
The only thing that cannot be fully agreed with is the following:
"If xxx.com/jingzhoubing is rewritten by the URL and redirected to xxx.com/jingzhoubing/, which URL to use depends on your preference."
Why can't I agree? First of all, I need to clarify my point that SEO is about winning in details. The more perfect you can be in details, the better you can achieve.If you agree with this point of view, then I will tell you that the column page address cannot be used as an external link solely based on personal preference, it is better to use a slash, because I have reason to believe that search engines will give higher weight to the column page with slash.The reasons are as follows.
1. In the case that websites without slashes and websites with slashes are included at the same time, websites with slashes are easier to obtain Baidu rankings.
Notice the ranking of Baidu Encyclopedia Life Channel in the figure below. Those with slash rank first, and those without slash rank fifth.
2. Through practical operation, it is found that Baidu pays more attention to websites with slash, especially for new stations.
For some websites with high weight, Baidu usually includes two addresses with and without slashes at the same time.But for some new websites, only one can be included, so which is easier to be included?
I now optimize oneBeijing website productionBecause there was no SEO staff before, when the website construction staff arranged the column addresses on the navigation bar, they were all addresses without slashes.Normally, Baidu should include the column address without slash.
However, the fact is that before the construction of the external chain, the column page addresses included by Baidu are all with slashHigh end website construction。
Later, we built a special external chain for a column. Because other SEO personnel did not care about the difference between the external chain with slash and the external chain without slash, sometimes the external chain added is with slash, and sometimes the external chain added is without slash.As a result, Baidu first gave the address without the slash a ranking, but later gave the address to K, and then re included the address with the slash, and all the rankings disappeared.Such details change, we have to doubt that Baidu actually pays more attention to the column address with slash.
Based on the above analysis, I believe that if xxx.com/jingzhoubing is rewritten by the URL and redirected to xxx.com/jingzhoubing/, it is better to choose the latter for the construction of the external chain, which can achieve twice the result with half the effort.