SEO website optimization SEO3.0 technology and Baidu algorithm adjustment

Recently, Baidu has greatly adjusted its algorithm, which is a headache for many seoers. I also have a headache. Websites need rankings, and only with traffic can they be rich. What measures should we take to face Baidu's algorithm?

First, I will briefly introduce the knowledge about seo3.0. Most webmasters are not unfamiliar with this word. But what exactly is seo3.0? Below by High end website construction The company Shangpin China explained to everyone.

1、 Reasons for seo3.0

With the development of the Internet, the dominant position of search engines in the network is increasingly deepening, so search engines naturally shoulder the responsibility of "creating a civilized network environment".

Most of them have done garbage stations, and the articles are collected first and then pseudo original. The readability is very low, and we cannot understand the words ourselves, let alone the netizens can understand them. However, Baidu's algorithm for high-quality content is not perfect, so these articles were misjudged as original articles, thus obtaining good rankings.

This leads to a very dirty network environment. When users search, they often get things they don't want, which is a headache for Baidu.

How to block these content and let users get useful and high-quality content is the key to the development of search engines, so the concept of seo3.0 is ushered in.

2、 Previous seo technology

The previous seo technologies can be classified into two categories:

1. SEO inside the website

We usually set the title, keyword, description, and use various tags to optimize, and then add anchor text in the article to gradually increase the density of keywords during the development of the website.

2. SEO outside the website

The usual methods include blog group posting, forum signature, online picking, favorites, Baidu products, soft articles, etc.

However, SEO3.0 weakens the weight of these practices. Indeed, quantitative changes lead to qualitative changes. These methods have not completely failed. If you have done enough before, the weight will still be high and the ranking will be stable. But for the new station, it is even more difficult for us to use these methods to surpass our rivals.

3、 What is seo3.0

Previous drawing

From the figure, we can see that Baidu has used reverse thinking to show the number of replies to this post, so can we infer that an article's sharing rate, reprinting rate, top trampling rate and other interactive data are used to determine the good or bad of an article, rather than simply using the original to determine the quality of the article.

So in fact, seo3.0 is an evolution of web2.0 technology. When an article is shared, reprinted, and replied more, most of the articles are favorite articles of netizens. The same is true of the top stepping function. Baidu Encyclopedia also shows the number of edits, which indicates that the number of edits is more, indicating that the encyclopedia is better and better, and the quality is higher.

4、 Using seo3.0 to improve the overall weight of the website

1. First of all, you should find a way to make your articles original. I won't say much about this work, but everyone will.

2. Increase the exposure rate of your articles (many friends will ask, my website has a low weight, and I will rank first in the title at the beginning of posting, but when I post to various high weight platforms, I will be pushed out of the first place! In fact, don't care, we should learn to add links to articles on your website at the bottom of the article when posting on high weight platforms. In this way, Baidu will know that the original is your website. A friend asked again, why is the original ranking still lower than them? In fact, we should not be too extreme, because we know that ranking is not based on original or reprinted, and there are various factors, so as long as you make Baidu know that what you have on your website is original.)

3. Top step rate: we can brush manually or find some friends to brush.

This is the end of the most basic steps. Of course, there are many interactive things that need to be explored by friends themselves. Some friends say that it is too tired, and the ranking will naturally go up when the number of posts is too high. I don't deny that, but the ranking algorithm is constantly improving. We should consider the problem from the perspective of hundreds of degrees, and from the perspective of users, For Baidu, users are the God, and we are the people who serve the God just like Baidu, so to make our weight higher, only starting from seo3.0, providing high-quality articles is the key, and the weight of external links will be a little weaker for Baidu!