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Excellent SEO planning should be carried out before website production

Date：2012-12-31 Source: Shangpin China Type: website encyclopedia
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Excellent SEO planning should be carried out before website production

Now? Beijing website production And Seo website optimization They are carried out separately. Usually, SEO optimization is carried out after the website is built, which is very common. Whether it is enterprise website building, industry website building or individual website building, its goal is not just to be a website as a facade, then High end website construction After completion, they will surely go to the road of website promotion. As one of the important means of website promotion, seo is a practical problem that all websites need to be in place; Let's discuss why SEO should be planned before website construction.

Take the enterprise website construction as an example. Generally, enterprises look for the website construction company to build a website for them. Soon, the website will be built. At this time, enterprises will find that just building a website is not very useful. At this time, the promotion of the website is on the agenda. At this step, the problem actually comes. When the website construction company builds a website, it stresses speed, The details considered must not be in place. They are all well designed and built after confirmation by the enterprise. The columns may be dynamic and simple; As we all know, such website structure and keyword layout of website pages are not conducive to SEO optimization. At this time, if we make changes to the structure and program, it will waste resources and time, and it may not meet the overall optimization of SEO.

If you plan from the perspective of SEO before starting to build a website, the situation is completely different. Take enterprise website building as an example, SEO can play a role in the early stage of website construction:

Analyze competitors

The physical competitors of enterprises are not the same as those on the network. The network is a new concept compared with the newly launched enterprises. Here, there may be physical competitors, but there are some new and different competitors. So first of all, you need to know what strategy your competitors are using to grab the first page of the search structure, why they are on the first page, and how you should surpass them, so as to plan the overall competitive advantage at the initial stage of the site.

User search habits and keyword analysis

Generally, most enterprise networks only use the company name, which should be based on the user's search habits and the relevance of products and services to extract core keywords for deployment.

For example, a customer of an enterprise told me that their main product was the "Speedometer". And very insistent on taking this as the main keyword of seo. However, when I actually analyzed the keywords, I found that users were searching for such keywords as "high tempo meter", "fine tempo meter", "convenient scanner", and no one directly searched for "quick tempo meter". Obviously, "quick tempo meter" is a word defined by the enterprise itself, not a user's habitual language. Such errors often occur. Only those who understand SEO can truly grasp the needs of users and their search habits through professional analysis.

Product service analysis

As mentioned above, we must deeply study and analyze what keywords users will use to search for their own products; And select the most valuable keywords and appropriate keywords. At the same time, the keyword index of keywords is also the grasp of the popularity of keywords. The number of times a keyword is searched on the search engine also means the demand and development potential of the product on the network.

Website design optimization

At the beginning of website construction or revision, SEO will give professional advice on SEO optimization for website development under the guidance of SEO. Of course, seo is not the best at it, but seoer knows what kind of websites search engines like best. At the same time, seoer knows more about the habits and preferences of online users, including the friendly website structure, friendly interface, and even the affinity of online advertisements.

From these aspects, we can see that SEO makes a good overall plan before the construction of the website, not only making the website friendly to search engines and users, but also making the website functions closely linked with SEO strategy before determining the website structure. In vulgar terms, your website does not need to make major changes to cater to SEO after it goes online, or it can be said that it has completely met the requirements of SEO. The next thing to do is how to do SEO and network promotion; Therefore, the website is planned with SEO before construction, which will save you trouble, time and money.



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