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What can SEO website optimization take to save your keyword ranking

Date：2013-01-03 Source: Shangpin China Type: website encyclopedia
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What can SEO website optimization take to save your keyword ranking

After the website goes online, the keyword ranking is unstable due to insufficient weight（ Beijing website production ）, or the ranking of keywords has declined due to the decline of website power. These two problems are often encountered by webmasters, and how to solve these two problems has become the most concerned problem of webmasters. Following Xiaoliang, based on his own practical experience（ High end website construction ）, analyze how to save keyword ranking against the problem of unstable ranking.

Initial stage of website launch: This stage is the most important stage to gain trust from search engines. The main factor to gain recognition from search engines is content. Content is like the soul of a website. How can a body without a soul get a good ranking? At this time, whether the content is original or not will not be discussed, but it is necessary to update the website regularly and quantitatively every day. Do not update the website content intermittently. It is not advisable not to update the website without time. Unless you don't want to rank as soon as possible, you should update the website honestly! After the content is updated, the internal links of the website should be set up, and the internal links of the relevant pages should be done well to facilitate spider crawling. At the initial stage, it is not recommended to do a lot of external links, and it is necessary to properly exchange friendship links. Of course, because it's hard to change the friendship links on the website just launched, it's better to find a high weight website to take a look. As for the friendship links of high weight websites, whether to change or buy depends on the webmaster's own resources. This stage is a very important stage for the website. If the foundation is good, the ranking will jump forward.

Mid stage of website launch: My definition of this stage is that the website will be launched for one month to two months, because the keyword ranking will definitely have an effect after more than a month. If your site is still not effective, you should find out why. At this time, some unimportant keywords of the website should be able to reach the home page, and a large number of keywords should also enter the top ten pages. However, the unstable weight at this stage will have a great impact on the stability of the ranking. Many keywords change greatly. Maybe today on the third page and tomorrow on the eighth page. However, this is a normal phenomenon, at this time the webmaster should do is calm. Steady mood, save keyword ranking. At this stage, the focus will be on the construction of the external chain, and the external chain will be steadily increased on the basis of regular and quantitative content updates every day. The first is to change friendship links. At this time, there will certainly be some capital to change links. Finding friendship links every day should be a priority. My purpose is to "prefer lack to abuse". The best way to change links is to find websites in the same industry, which can not only increase the weight of websites but also increase the keyword density, Search engines certainly don't like the words on the website that are much less relevant to their own content. The second is external links. There are many places to release external links. The simplest way is to analyze the external links of competitors, and there are many places to release external links. So webmasters should develop a habit of analyzing opponents and gradually surpass them!

Late stage of website launch: there is no exact time for this stage, but generally the keyword ranking should be stable within three to five months. If there is still a big change in keyword ranking, just stick to the practice of content+external chain, and it will be stable in a short time. If we encounter the decline of keyword ranking caused by the decline of website power, we need to analyze the reasons for the decline of website power. Generally, due to space, friendship links, low content originality, unstable increase of external links, etc., we can solve them one by one. At this time, the friendship links should be easy to do, and more better links should replace the old ones, but the number of friendship links should be reasonably controlled. At this stage, we should also start to optimize the long tail keywords. A high-quality original article to do the long tail keyword ranking will also be effective soon. Why should we highlight the originality and quality of the article? Because the number of hits, visit duration, and bounce rate of the web page also have a great impact on the ranking. If it is a high-quality original article, the reader will close it after reading it. Similarly, if it is a junk article, the page bounce rate will be very high. How can it easily get a good ranking.

Stable keyword ranking is based on the early preparation of the website, such as the selection of space, the setting of page tags, the setting of website structure, etc. These factors that affect the website need attention, and none of them is dispensable. In a word, "content is king, and external chain is king". If you can make the best of this sentence, any website you take over can be easily broken!



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