Three important data that we tend to ignore in CNZZ data in the background

As SEO website optimization People, there is another very important thing we need to do every day, such as search engine observation, building an external chain, and that is data analysis. Analyze the recent data changes of the website, and then formulate the compliance Beijing website production Optimization means. Therefore, the analysis of background data is particularly important. At present, most websites, like the author, use CNZZ as a tool for background data statistics. do Beijing website construction The analysis of background data must not be sloppy, so the author would like to share three important data that are easy to ignore when we do CNZZ background data analysis today.

1、 Search engine keywords

The ranking of keywords in search results is one of the concerns of our optimization personnel. If the main keyword of your website is a very competitive keyword and does not get a good ranking, but if your long tail keywords have a good ranking, then your website traffic will not be worse because the main keyword ranking is not good. First, we need to know which long tail keywords can make you get more traffic. At this point, we can learn which words can bring you the desired traffic through the keyword data in CNZZ data. You can select a suitable keyword for corresponding optimization ranking to obtain higher traffic. As shown in the figure below, the author's CNZZ background data can find many useful long tail keywords through the keyword data in the figure below. If we can reasonably use these background data, they will save you a lot of unnecessary time and energy.

2、 Look at the source of traffic from the origin list

When we analyze and summarize the background data traffic, we can't just be satisfied with the status quo when we see the traffic increase unilaterally, and be discouraged when we see the traffic decrease. Whether the website traffic is increasing or decreasing, we should conduct a comprehensive analysis to constantly improve our website. As the traffic increases, we need to analyze where the traffic increases. When the traffic decreases, it is necessary to analyze where the traffic disappears, and so on. These are the right ways to improve the website. And the data in CNZZ's up and down list is the important data for our comprehensive analysis. We can use these data to develop a promotion method suitable for our site. As shown in the figure below, we can see from the following figure that the main source of my website traffic is the search engine Baidu, Google, question and answer platform, etc. We can use these data for analysis and summary. Find a promotion method suitable for yourself.

3： Return rate data of users

When we promote our website, we not only need to get more people's attention, but also how to stick to them. Only in this way can we ensure that our site has a stable traffic and users. As shown in the figure below, the author's website return rate data. We can see that in the return rate, the number of visitors in one visit has reached 44.47%, and the number of visitors in ten return visits (including more than ten) has reached 27.98%. There is a stable visitor group that enables the promotion of the author's website to move forward steadily.