The keywords are derived from the English "keywords", which specifically refer to the words used by a single media when making and using indexes. It is a vocabulary in library science. Keyword search is one of the main methods of network search indexing, which is the language of specific names of products or services or companies that visitors are expected to know. If you want to make your website successful and how many daily IP addresses you can reach, keyword research is one of the most urgent skills webmasters need to master. Seo optimization needs to do is to study the keywords you want to optimize.

First, information relevance on the left side of search results;

Facts prove that when others search for keywords in the search box of the search engine, they are used to clicking the first one in the search results displayed on the left. Of course, customers who participate in the promotion of the search engine are not excluded. This is a money burning behavior. Take Baidu as an example. After searching for keywords, others are used to clicking on the information on the left, The advertisements on the right will not be paid attention to, while the relevant content on the left will be arranged word for word, and others will only be able to find the information they want to find on the top.

Second, keyword research can keep your information on the Internet forever;

Once your keyword appears on Baidu's home page, it will bring you unlimited business opportunities. For example, if you want to do the keyword "facial cleanser", after users enter the search, if you do a facial cleanser website, others will see your relevant information and buy your products when they come, so keyword research will make your keyword ranking depend on money to bring you business opportunities.

Third, bring effective traffic to the website;

What is an effective customer? It means that the customer needs to buy relevant products to search for relevant keywords. The traffic generated by such customer search is the effective traffic. The most important thing to do a website is to turn traffic into customers, so you should choose keywords for effective traffic rather than mass traffic. Even if you work hard to get the popular keywords to the front of the home page, there may not be a real and meaningful conversion rate, wasting money and manpower. For example, it is inappropriate to use "gloves" as a keyword. You cannot accurately understand the intention of users to search for this word. It would be much better if the key word was "wool gloves". At least you can know that the customer is searching for wool gloves, which can greatly improve the conversion rate.

Fourth, the diversity of search keywords;

Now customers search for very rich keywords. For example, when I search for the core gift of "Converse Canvas Shoes", I will search for "authentic Converse Canvas Shoes", "which Taobao store's Converse is authentic" and other similar words. Of course, just to give you an example, customers now search for many long tail keywords when they search for words, Therefore, when researching keywords, do not blindly pursue words with high index. Doing 100 long tail keywords can still bring you a lot of traffic and potential customers. Of course, the conversion rate of long tail keywords is certainly high.

Fifth, find new keywords;

Everyone has their own thinking habits, webmasters always like to locate keywords on words in daily life. SEOER needs to use keyword tools to mine keywords. The keywords mined in this way may be words that you will not search at all, but it does not mean that others will not search. After you do it first, when the keyword becomes very hot, you are the first to benefit. Try to incorporate these words into the website, It is even necessary to add new columns. Mining from tools is often one of the best ways to find new opportunities and expand content.