2012 will be the year of e-commerce. More and more people will choose to shop online. Many people are also optimistic about e-commerce. They are ready to get involved in e-commerce. My friends often tell me they plan to sell things online. For individual webmasters, it is very difficult to get a share of the e-commerce wave. Many industry leaders in the e-commerce field are still burning money. Without financial support, individual webmasters can not afford to spend, but it is not completely impossible. First, individual webmasters should abandon the idea of platformization (the industry leader in a certain field) and focus on a certain product or several products, Relying on SEO and network to promote and sell products, the opportunity is still great. Wu Longjie believes that when making products, individual webmasters must first solve four major problems. If they repeatedly ponder over these four problems before operating, they will have a better chance of success. 1. Source of goods
The first thing to consider before making a product is what to sell? Where do you buy from? This question seems simple, but when I really want to do it, I don't know what to sell? Just like being a website but not knowing what to do well, you can read how a small webmaster can build a promising website (II). What should you consider selling when you have the idea of e-commerce in mind? Where do you buy from? In practice, there will be more problems. For example, if I want to sell clothes online, where can I buy them? What kind of clothes do you sell? Women's wear or men's wear? How many models to put on at one time, etc.
2. Logistics
What are you selling? Where do you buy from? After these problems are solved, the second problem is how to deliver the products to users after the customer places an order. Of course, there are many logistics and express delivery services, such as Shunfeng, Shentong, Yuantong, and Zhaiji. But which express is faster and cheaper, and it is not easy to have problems on the way to deliver goods? For the individual webmaster who has never done product before, he must be confused. Now, in order to let customers rest assured that they can shop online, they generally support cash on delivery, and even some products must be cash on delivery, otherwise customers will not buy. How did the cash on delivery agreement be signed with the express company? These problems must be solved before the product goes online, rather than a series of problems such as what kind of express delivery is considered after the customer places an order.
3. Promotion
Promotion should be the biggest problem that individual webmasters face when making products. Although individual webmasters basically know something about seo, many products are quite competitive, such as L-carnitine, L-360 diet coffee, and so on. There are about 8 core keywords promoted by Baidu, and it is difficult for users to click those after the fifth place naturally,
What's more, it's not a matter of two months for a new website to achieve Baidu's natural ranking home page with these keywords. It will take at least one month to purchase links, preempt old domain names and other means. Therefore, it is difficult to promote products solely by SEO. I think we should combine various promotion methods to make up for each other's shortcomings. SEO, Baidu promotion, Google Adwords even include promotion on some classified information websites, even soso, Sogou, Youdao promotion, etc. Of course, at the beginning, personal webmasters have limited funds. It is still reliable to mainly do seo, Baidu promotion, and Google adwords promotion. Don't worry about spending too much money on Baidu bidding. It must be money making, otherwise those who do levo carnitine, levo 360 weight loss coffee bidding rankings will not do it for a long time.
4. Customer service
After the first three major problems are solved, the last customer service problem is also crucial. The user has arrived at your website, and it would be too uneconomical to let the user go at this time. Generally, individual webmasters do their own customer service. It would be better if they could recruit a woman with a sweet voice to do customer service. For the customer service system, 53kf can be used, However, the free version can only talk to one user at a time. If there are many users on the website, it is recommended to use the paid version. Users cannot spend time waiting for questions. They would rather change to another website for consultation, or read my previous analysis of the free and useful customer service system to choose a customer service system. It's better to open another 400 phone to increase the user's sense of security.
The above are four problems that must be solved by individual webmasters in e-commerce summarized by Wu Longjie. If you have not considered these problems or one of them has not been solved, it is recommended not to get involved in e-commerce. The cake of e-commerce looks very attractive, but it is hard to eat. It needs us to spend the necessary time to study and analyze before we can finally taste its delicious.
