Any website starts from a new website, and taking into account the SEO strategies of the website at the beginning of building the website will have a multiplier effect on the development of the website with half the effort. Now let's talk about the SEO strategy of the new station and how to make the new station have high weight from the beginning. 1、 Good space.
Good space means fast, stable and secure space access. It is suggested to use domestic space, even if the filing is troublesome, as long as you want to do a good job in the website and long-term operation, you should not consider this trouble. Because Baidu's servers are in China, domestic space will be relatively faster for Baidu Spider. Stability goes without saying. Don't try to use the space of small space quotient for cheap. The other thing to consider is security. If there are trojans or viruses on the website, don't think about it. Your site is a must.
2、 Good domain name.
The older the domain name is, the better. If you have a 10 year old domain name, you can definitely get twice the result with half the effort; The longer the domain name renewal period is, the better. The best is five or six years. If not, it can be two or three years. Anyway, now the domain name renewal is about forty or fifty yuan a year; Domain name suffixes mainly consider. com,. net,. org,. cn, and do not consider info or other strange domain names. If you want to develop in the long term, it is recommended to choose. com. Although it will not give you weight points, but now Chinese netizens only know. com.
Don't use domain names that have been used as garbage dumpsters by others, especially those that have been included but whose snapshot updates are too slow. My blog is an example of victimization. I bought a friend's domain name for fear of filing trouble, and won't release the inside page for a month. In addition, domain names that have done illegal websites are not used, so Baidu and Google search for any bad information before registering or purchasing.
3、 Determine the subject.
Be sure to plan the theme, audience and profitability of the website before construction. The theme of the website determines the future promotion and development of the website, and once determined, it can hardly be modified. The audience and the way of making profits are restricted by the website theme, but you must think clearly about what the website depends on to make profits, when it can make profits, and how much it can make profits, otherwise, the website will be difficult to develop without knowing.
3、 Website keywords and titles.
Now that the theme has been determined, the next step is to determine the keywords and titles of the website. The main keywords of the website are generally less than 3, with a few unimportant keywords attached; The website title should be a natural sentence containing all keywords, with no more than 33 words and no keywords.
Here, some people think that the various symbols of the title, such as underline, underline, comma, etc., have some special advantages. It has been proved by personal practice that their effects are the same, just personal preferences.
After the title is determined, do not change it for at least half a year. It can only be modified after all aspects of the collection are stable, so you must consider clearly before launching the website.
4、 H1 label.
Generally speaking, the alt attribute is required on the website logo image. The alt attribute of the logo generally refers to the website name or the main keywords. Here we suggest you write the website title. In addition to the alt attribute, the logo tag is generally applied with the H1 tag, which makes the logo tag the most important part of the whole homepage and is conducive to improving the website ranking. But the article page should pay attention to that the title of the article is the most important, so try to separate the two header files, but if you can't separate them, it will not have much impact.
5、 The content will be enriched before going online.
Try to let each column have a certain amount of content before launching the website, instead of rushing to put the website that has just built a shelf out to submit to the search engine. The purpose of this is to make the search engine think that your website has something and content, and give it a good first impression.
6、 Set a unique title for each page.
The biggest drawback of many enterprise websites is that every page has the same title, which is not only detrimental to the construction of long tail keywords, but also affects the judgment of search engines on website quality. They mistakenly believe that your website content is the same and do not include article pages. Generally, the title of the article is used as the page title of the article page.
7、 Original article.
At the initial stage of the website launch, the articles must be original. Don't collect anything at the beginning. Search engines don't like reprints. If a pile of collected content is collected at the beginning, the website may dislike your website.
8、 High quality outer chain.
After the website theme, title, content, etc. are laid out, you may first find several high-quality external links to tell the search engine about your new website, which is far better than submitting it yourself. If you have a good website, you can consider using your old website to drive new websites. If you don't have one, you can find friends who have website resources to help. If you don't have one, you can consider buying several high-quality website links.
9、 Other details.
If you have a lot of time, you can also consider setting breadcrumb navigation, H2 tags, etc., to make the details more perfect, and each detail can give your website more points in front of the search engine.
To do well in the above content, you should quickly submit the website to the search engine. After submitting, you should regularly update some original articles every day, add some external links, exchange some friendship links, and promote your website to your potential customers and friends. Slowly, the weight of the website has increased, the ranking has risen, the traffic has come, and the money will be earned.