Seo has never had a fixed number of ways. Only when the method of webmaster optimization changes with the search engine algorithm can it not be ignored or even abandoned by the search engine. The best way of webmaster optimization is to invest in the search engine. SEO not only has no fixed tactics, but also needs to flexibly adopt different optimization methods according to the different industries and types of websites. For example, small enterprise websites and portals are very particular about content updates. Small enterprise websites do not have a lot of updated content, and they may be able to maintain the ranking of websites by publishing articles every other time, However, the ranking of portal websites must rely on a certain amount of posts every day, which is called Optimus Prime. Otherwise, the website may be lost in the tide of the Internet. Let's talk about how to do seo (personal experience, welcome to give us some advice) based on wedding photography website:
1、 Keep articles updated on the home page
It is the only way to make the website weight increase faster, make the keyword ranking better, and make the website snapshot update more timely. The content update of the home page is even more important. The author has previously optimized a wedding photography website. When opening the home page of the original website, the whole industry is almost full of pictures, and there is no area for content update. This makes it a big taboo that spiders and users can't meet to grab fresh things. In order to eliminate this disadvantage, We have specially set up several areas suitable for updating wedding photography articles, such as industry news, wedding photography activity topics, the latest posts, user comments, etc., so that the update of content in the site will drive the weight of the website to increase.
2、 Flash cannot be flooded
We have to admit that beautiful fiash can improve the aesthetic feeling of the page, so many wedding photography websites will use a large number of flash images, which is beautiful, but it is not conducive to the capture of search engine spiders, so even if we can make efforts in the content aspect from the external chain, such as binding blogs and forums to drive website updates, But this effect is often not very good, especially for new websites. If you give up the weight, you will give up everything. Even if you have a super external chain, you will often lose to others. Therefore, the flash images of wedding photography websites should not be flooded, but should be properly controlled. It is better to present them in the form of pictures, with alt tags, which will also not lose the beauty of the page.
3、 Long tailed words with conversion rate should not be ignored
As we all know, keywords determine the conversion rate of websites, and wedding photography websites are also very important in selecting keywords. However, in terms of keyword selection, we must pay attention to the following: when the website has not yet achieved a certain weight, we should select those long tail keywords with conversion rate. For example, if we want to build a Wuhan wedding photography website, we should pay attention to mining keywords related to Wuhan, such as Wuhan wedding photography studio, Wuhan wedding photography, Wuhan outdoor wedding photography, Wuhan wedding photography, Wuhan outdoor wedding photography, etc., such words are not only relatively easy to optimize, but also have a high conversion rate; However, if we blindly select wedding photography studio, wedding photography, wedding photos and other popular words for optimization, the effect will be greatly reduced.
In order to optimize the wedding photography website, we should pay attention to some other details besides being atmospheric and beautiful. Because everyone not only likes to see beautiful pictures such as beautiful brides and handsome bridegrooms, but also often attaches great importance to the clarity of pictures, the company's formality, the perfection of online consultation and contact information, etc. Only in this way can customers trust the website, thus directly bringing customers' active contact, and then becoming a source of customers.
