Many people say that if the website is not updated, the ranking will drop. But some websites have not been updated for a long time. The ranking still exists and can be maintained stably. Is it because Baidu loves these websites? There is another reason. It is not that if the website is not updated, the spiders of the search engine will not crawl, and the website will slowly fall. Why do some websites update very low, but their rankings are very stable? They say that daily updates are the best. This has always been recognized by many people, Then I will analyze the reasons why the website does not update the ranking:
1、 High user experience
Who the search engine serves, of course, is the user, that is, we. If a website has no users to click and experience, then the website can be demoted or punished, because the means to do it is unknown, but it is too wrong not to retain users. It does not matter to the search engine, but it is the user, So even if the website ranking comes up, there is no way to sustain it without a strong user experience. Maybe the next update will disappear. See the following figure:
Many people may be familiar with this blog. Wuhan SEO ranks second. It has had the first record in the past, and has also appeared in the ranking of the word SEO in the country. It's needless to say that the external links are formed in this way. The bloggers are really mixed and have been maintained for some time, Then I will show you the information in the blog to understand why we can keep ranking, as shown in the following figure:
The Spring Festival is also over. Maybe the bloggers are too busy to update their blogs. Some time ago, they were demoted to take www, so they were directed to 301 without www. The ranking is still very good. Without updating the content, there are hundreds of comments on blogs, and they can catch up with famous bloggers. Lu Songsong is very popular, and comments are also more than hundreds. It is not easy to do this, The execution of the blogger is too strong. This is because the website is not updated due to the high user experience, and the ranking still exists.
2、 The outer chain of tracing text is stable
External links account for a large proportion of website rankings. They say that content is the king and external links are the king. In fact, it is not true. It depends on whether the quality of external links is high or low. Junk links will be harmonious sooner or later. They should not only be relevant but also be of high quality. It is better to be stable and long-term. Some websites are built for the sake of interest, and will not be managed when they renew fees, Then your tracing text chain will be lost, and if it is not added in time, then the ranking will be affected. Why do so many people like to use their own websites to give their own single chain or friend chain, and their own websites are easy to manage. If a website cannot be opened, they can remove the chain first, and the tracing text chain remedy will be in time, please see the following figure:
The weight of the website is very good, and the title has been modified many times. The ranking of Dongguan seo still exists, and it has also entered the home page. Unfortunately, due to the change of the website title, the ranking has slipped, and the website has not been updated for a long time. But now the ranking still exists, and it is in the second page stage. In general, it is necessary to know how to collect the external chain resources. See the following figure:
The updated content is not relevant, it must be supported by a strong enough tracing text chain, and the website weight is also very good. Even if the website is not updated for a long time, the ranking can be maintained. As long as the website is updated, the ranking will be restored, and there will be opportunities to go to the home page. This blogger really has a lot of external chain resources, Some of them took part in the e-commerce circle seo contest and got another blog from Laochen of Wuhan seo Dantong.
3、 Continuous release of external chain
Even if your website is not updated much, the external chain still needs to continue. If most of your external chain is from forum personal signatures and third-party blogs, when you do not do external chain, the website ranking will fall. In order to maintain the ranking of the website, you have to increase the external chain. The loss of external chain has an impact on the ranking, So why do many webmasters say that we must insist on sending out the chain? Most of them are forum personalized signatures. Of course, we should insist on sending them, otherwise they will be easily lost. See the following figure:
The bloggers are very diligent. They often visit independent blogs. The website has not been updated for a long time, but the ranking still exists. It should be very stable, and the focus should be on the continuous growth of the text in the external chain. Please see the website:
The external chain of tracing text cannot be queried by Baidu, so you will not know that it is lost. As long as the website that publishes the external chain exists permanently, your website ranking will not be lost so easily. If you send Baidu related fields, that is, text links, it will be lost frequently, ranking will also fluctuate constantly, and will also be demoted, so it is best to send the external chain of tracing text, In this way, it will not cause too much loss and floating ranking.
The above three points are why the website has not been updated for a long time, and the ranking still exists. Through the above cases, we can understand that it is not better for the website to update the ranking every day, because the updated content of the website must help users' needs, otherwise even if you update hundreds or even thousands of articles, it is meaningless.
