According to TechCrunch, a technology blog, Little Black Bag, a fashion e-commerce website, recently received an investment of 2.75 million dollars. This fund comes from venture capital GRP DCM Chamath Palihapitiya, Tim Kendall and David Tisch will be used to build their products and teams.

Compared with online shopping, the pleasure of shopping in physical stores may lie in two words - "opportunity". The "unexpected new discovery" in the shopping process is an important reason why people enjoy shopping. Especially when buying fashion clothes, many people have no exact concept in mind. Only after seeing the displayed goods in the physical stores can they find out what they like in comparison. Taking this into account, many e-commerce start-ups have begun to try to increase the randomness of online shopping experience, so as to give shoppers more fresh feeling, just as they feel when shopping offline. Little Black Bag is an e-commerce startup adhering to this concept. The enterprise draws inspiration from the Japanese shopping concept - "blessing bag", and applies this model to the network.

Little BlackBag's three-step process

The specific mode is: first, the website will make a survey of users' preferences in style; Next, the website will provide users with a virtual bag containing three fashion goods, one visible and the other two confidential. Users have two options for ordering, the virtual bag of $59.95 or $49.95 per month. After completing the order, you can see the remaining two items. If users don't like it, they can exchange these goods with users of other websites, so as to avoid wasting Betsey as much as possible John Son).

Dan Murillo, one of the co founders of Little Black Bag, said: "Over the years, I have been wondering why the Internet will be cold when it comes to e-commerce. The emergence of new social media websites has exacerbated this disconnection. Later, I came up with this idea. I think it may be a good starting point for building an e-commerce interactive community. "