In the middle of October 2011, we began to contact with the project and Beijing website production In the scheme, Baidu was used to query its enterprise information, Beijing website construction Baidu only included more than 400 entries. After a series of consultations and exchanges, we finally decided to carry out the 2011-2012 online marketing work for him. The official work started on November 15, 2011.
The first job we started was to sort out the original network information and the original website. The other party's website is controlled by a design advertising company, and at first was unwilling to hand over the domain name and space control to us. After many times of communication and negotiation, the source program was obtained. After testing, the source program is a static html page, and the design of the website is very unreasonable. The title, keywords and description of the page are written in disorder, which has little to do with the website. So he began to repair and optimize the website program. After finishing the repair and optimization of the website program, he found that the space could not be uploaded... So he spent several days coordinating the upload of the webpage. By the end of this struggle, it was the 12th. Because its space does not have a database, and does not support the display of ASP programs, the website information was unexpectedly at the beginning of 2010. So we spent several days adding and processing static news and information. After finishing these works, upload the customer's website quickly for website optimization, login and release. On November 18, 2011, the number of enterprise information reached more than 1000.
The figure below shows the comparison between the number of Baidu search information on November 8, 2011 and January 13, 2012.
Next, our network marketing team began to divide the work, focusing on selecting more than 30 keywords related to enterprise information and enterprise products. The promotion personnel were divided into three groups, Seo website optimization It manages six sections, namely microblog, forum, blog, QQ, email and information website. A lot of optimization and promotion are carried out every day according to the time period and the amount of information set.
Large scale publicity was carried out on the Internet. Through the efforts of the team members, information was released about 200 times a day, and email, microblog and QQ marketing were carried out 24 hours a day. Various preferential activities were also released on the forum, forming a strong information coverage. All information can be seen by local netizens on the Internet.
At the same time, a lot of activities were held offline and participated in two large-scale Internet exhibitions, which were promoted and communicated through microblogs of local enterprises and online celebrities, so as to achieve better coverage of information and corporate image.
On January 13, 2012, the website traffic exceeded 300IP, and the traffic from Baidu alone reached more than 130.
The following figure shows the flow comparison between November 18, 2012 and January 13, 2012.
Customers' products and enterprises are sold during the Spring Festival. At present, the number of telephone calls for consultation through the Internet before the Spring Festival has reached 10-20 per day. The effect of online marketing is obvious. There will be explosive growth in the next few days before the holiday, and I believe we can achieve better sales results!
Through these two months' work, the following points have been summarized: 1. The website must set up a good optimization level; 2. The content of the website itself should be adjusted for the release and update of this year's information; 3. Increase the display of enterprise products on the network and the landing of information through the release of microblog, forum, blog, QQ, email and information website; 4. Add external chain; 5. Publish soft text; 6. Participate in various Internet activities; 7. Communicate with large local websites and communities; 8. Weibo forms a positive interaction with netizens. After doing these things well, all kinds of information can be displayed in front of customers through major websites and search engines.
Good planning and team execution ensure the progress of the work; Only unremitting work can have better network marketing effect.
