Once upon a time, I was a novice who could not distinguish between domain name and IP address. When I first came into contact with SEO, I would make the first website based on my interest in the Internet. Practice is the best teacher. So I basically mastered the foundation of SEO while learning by doing. But I don't have much experience, so I can't talk about competitiveness, so I sold the first station after only half a year. Later, I began to look for my own weaknesses and reflect on my own failure. I also read many articles about webmasters and gradually understood the importance of learning from rivals.
We don't need to innovate on the existing projects on the network at present. We can copy them and follow them. As long as we can persist, we will succeed. Of course, this is only for beginners. So it is very important to learn to learn from competitors and copy their practices and thinking. The following is my experience. Please support me if you like, and I hope the experts will give me guidance.
1、 Analyze your opponent's content.
Content is always the most important. This is the soul and engine of the website. Therefore, we must carefully look at how the content of competitors is done and where their content comes from? How to edit and write the title and so on. Through these analysis work, we can also summarize the future direction and source of the website content, and the site update can be easily completed. In addition, we can analyze the collection status of competitors in search engines. Compared with ourselves, we can often analyze the traffic composition of this website from the content of competitors' websites, and learn a lot of methods to collect traffic.
2、 Analyze the outer chain.
Although this is simple, it has a wide range of uses and works well. Only one domain command can know where the opponent's external links are sent and the proportion of different types of external links. In addition to the number, it is better to see the weight of the other party's website chain back to the site. They are all bad stations or websites with high weight. Domain is equivalent to having a large external chain resource library. It's easy for us to surpass our competitors' external chain resources sometimes! SEO is nothing more than to do a good job in the external chain and content. After learning the external chain, the external chain will not have to worry.
3、 Analyze internal structure optimization.
Since it is a competitor, the competition between the other party and you is omni-directional, such as the selection of keywords, so knowing the ranking of each major keyword of the other party and the estimated traffic of the website can also help us know our website goals. In addition, we also need to pay attention to the structure of the other side's website. By careful comparison, you may find that the other side is better than you, for example, the URL structure is more concise, the page is simpler, and the layout is more conducive to users. These are all places worth learning.
4、 Thinking is the most important.
What I said above can be said to be a simple copy of some of the opponent's practices, but these are only skin deep. To learn more about the opponent, we should learn from others' thinking. This is not simply to analyze the other side's site can learn, here might as well take the initiative to make friends with these opponents, open mind, and communicate with each other. Learn from each other and make up for your own shortcomings, so that you can not only learn from others' strengths but also contribute to your contacts. Maybe one of your current competitors will cooperate with you in the future!
In a word, novices must learn to learn if they want to improve themselves. It is better to learn knowledge through tutorials than to go out and practice while communicating, so as to improve their own level with the highest efficiency.
