The page value and Baidu's weight are relatively symbiotic and win-win. The ranking of any site is accumulated through the transmission of different page weights. We are familiar with more than 200 natural ranking factors of search engines. How can we grasp the key points from these factors, prepare for key breakthroughs, and have potential, It is very important to allow the web page to accumulate weight in the later period and steadily increase traffic.
1、 The webmaster must improve the value of the page. In the face of more and more competition and the impact of new sites, some old sites that have no contribution and value will be gradually eliminated. Any site is composed of many pages, so we must make our pages have some characteristics that can continue to develop in order to stand firm in the future. Such pages will be of high value if they provide high-quality services and scarce download resources.
When improving page value, we should follow the following points and make plans according to our own page situation. 1. Timeliness, that is, the keywords contained in the page are very close to Baidu Fengyunbang or related search, so the timeliness of this page is very high and will be given high marks. 2. The scarcity of a page is irreplaceable, and its uniqueness is very strong. It is difficult to find the same resources in other sites, and it has stable user access and experience. The higher the scarcity of a page, the higher the value of its page. Everyone knows the truth that "scarcity is the most important thing".
2、 The element richness of the page itself. If a page wants to have a high rating, it must have rich element colors. First, the page must have a fast access speed, that is, the stability of the space must be qualified. If conditions permit, important pages can be equipped with video commentary, or picture examples, which can greatly enhance the value of the page, At the same time, the content should be planned, relevant, the layout and H1H2 should be used reasonably, whether the size of the image has been compressed, and whether the number of links is too many. After doing well in the above aspects, we can steadily accumulate weights.
3、 Accumulate weight by clicking principle. The principle of click should be familiar to everyone. The search guide will generally compare the hits of the top 20 websites with the main keywords and serve as an important basis for the next update and ranking. For us, who are committed to improving the weight of the site, it is necessary to give a very attractive description to the home page. Users often click after confirming whether the description meets the needs. The importance of description can now be very consistent with Baidu's click principle.
Finally, Fu Sheng would like to remind you that the weight accumulation of websites or web pages is a long process, and it is often impractical to rush for success. Efforts should be made to make the user experience better and meet the needs of users constantly, so our weight increase will be inevitable. Finally, we hope that webmasters can become more popular in 2012 The income is getting higher and higher!
